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Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland

  • Kiefer, Stephanie
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    Die Qualität einer Dienstleistung vor der Inanspruchnahme zu beurteilen, ist für Kunden nicht leicht. Dieser Beitrag untersucht mögliche Qualitätsindikatoren von Reitschulen in Deutschland und versucht, Qualitätsunterschiede zwischen Reitschulen herauszufinden. Die Daten für die Untersuchung werden aus einer Reitschultestserie des Reit- und Pferdesportmagazins Cavallo, der Internetpräsenz der Deutschen Reiterlichen Vereinigung und ausgewählten Homepages von Reitschulen entnommen. Es ergeben sich u. a. signifikant positive Korrelationen zwischen dem Preis für eine Gruppenreitstunde und der Gesamtqualität und der Qualität von Schulpferd, Reitlehrer und Reitbetrieb. Nicht-klassisch ausgerichtete Reitschulen unterscheiden sich signifikant positiv hinsichtlich der Gesamtqualität von den klassisch ausgerichteten Reitschulen.

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    Paper provided by University of Münster, Institute for Organisational Economics in its series Discussion Papers of the Institute for Organisational Economics with number 4/2012.

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    Date of creation: 2012
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    Handle: RePEc:zbw:umiodp:42012
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    1. Spence, Michael, 1976. "Informational Aspects of Market Structure: An Introduction," The Quarterly Journal of Economics, MIT Press, vol. 90(4), pages 591-97, November.
    2. Kayser, Maike & Gille, Claudia & Suttorp, Katrin & Spiller, Achim, 2012. "Lack of pupils in German riding schools? A causal-analytical consideration of customer satisfaction in children and adolescents," DARE Discussion Papers 1201, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
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