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Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland

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  • Kiefer, Stephanie

Abstract

Die Qualität einer Dienstleistung vor der Inanspruchnahme zu beurteilen, ist für Kunden nicht leicht. Dieser Beitrag untersucht mögliche Qualitätsindikatoren von Reitschulen in Deutschland und versucht, Qualitätsunterschiede zwischen Reitschulen herauszufinden. Die Daten für die Untersuchung werden aus einer Reitschultestserie des Reit- und Pferdesportmagazins Cavallo, der Internetpräsenz der Deutschen Reiterlichen Vereinigung und ausgewählten Homepages von Reitschulen entnommen. Es ergeben sich u. a. signifikant positive Korrelationen zwischen dem Preis für eine Gruppenreitstunde und der Gesamtqualität und der Qualität von Schulpferd, Reitlehrer und Reitbetrieb. Nicht-klassisch ausgerichtete Reitschulen unterscheiden sich signifikant positiv hinsichtlich der Gesamtqualität von den klassisch ausgerichteten Reitschulen.

Suggested Citation

  • Kiefer, Stephanie, 2012. "Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland," Discussion Papers of the Institute for Organisational Economics 4/2012, University of Münster, Institute for Organisational Economics.
  • Handle: RePEc:zbw:umiodp:42012
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    File URL: https://www.econstor.eu/bitstream/10419/57878/1/715289381.pdf
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    References listed on IDEAS

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    1. Kayser, Maike & Gille, Claudia & Suttorp, Katrin & Spiller, Achim, 2012. "Lack of pupils in German riding schools? A causal-analytical consideration of customer satisfaction in children and adolescents," DARE Discussion Papers 1201, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    2. Michael Spence, 1976. "Symposium: The Economics of Information: Informational Aspects of Market Structure: An Introduction," The Quarterly Journal of Economics, Oxford University Press, vol. 90(4), pages 591-597.
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    Cited by:

    1. Kiefer, Stephanie, 2013. "Aufs richtige Pferd setzen! Welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?," Discussion Papers of the Institute for Organisational Economics 8/2013, University of Münster, Institute for Organisational Economics.

    More about this item

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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