International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis
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KeywordsAdaptation; International Marketing; Mobile Network Operators; Partial Least Squares; Standardization; Telecommunication Services.;
- L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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