Cause-related marketing of products with a negative externality
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- Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Post-Print hal-01376451, HAL.
- Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universtiy of Montpellier.
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- He, Hongwei & Chao, Melody M. & Zhu, Weichun, 2019. "Cause-related marketing and employee engagement: The roles of admiration, implicit morality beliefs, and moral identity," Journal of Business Research, Elsevier, vol. 95(C), pages 83-92.
- Jeff Wiebe & Debra Z. Basil & Mary Runté, 2017. "Psychological distance and perceived consumer effectiveness in a cause-related marketing context," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(2), pages 197-215, June.
More about this item
KeywordsCause-related products; Cause marketing; Donation; Crowding-out; Environmental externalities; Fund-raising;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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