Cause-related marketing of products with a negative externality
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- Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universtiy of Montpellier.
- Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Post-Print hal-01376451, HAL.
References listed on IDEAS
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More about this item
KeywordsCause-related products; Cause marketing; Donation; Crowding-out; Environmental externalities; Fund-raising;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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