IDEAS home Printed from https://ideas.repec.org/a/cai/riddbu/ride_252_0239.html
   My bibliography  Save this article

Éléments d'analyse économique des produits partage

Author

Listed:
  • Gilles Grolleau
  • Lisette Ibanez
  • Sarah MOULLA

Abstract

Cause-related products are more and more spread in the marketplace. They have the potential to raise substantial funds for not-for-profit organizations and to increase bottom-line profits for businesses. They allow consumers to support a non-for-profit action at a very low cost. This contribution characterizes cause-related products and purchase-triggered donations and identifies the motives of the different partners involved in the process. It also stresses the role of fiscal laws in shaping firms? strategies as well as several possible undesirable and counter-productive effects caused by these partnerships. Two case studies are presented to support the analysis.

Suggested Citation

  • Gilles Grolleau & Lisette Ibanez & Sarah MOULLA, 2011. "Éléments d'analyse économique des produits partage," Revue internationale de droit économique, De Boeck Université, vol. 0(2), pages 239-256.
    • Handle: RePEc:cai:riddbu:ride_252_0239
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RIDE_252_0239
    Download Restriction: free
    File URL: http://www.cairn.info/revue-internationale-de-droit-economique-2011-2-page-239.htm
    Download Restriction: free
    ---><---

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
    2. Ndodjang, P. & Grolleau, G. & Ibanez, L., 2013. "Do previous good deeds to a third party make people more tolerant of bad deeds against them? An experimental investigation," Economics Letters, Elsevier, vol. 121(3), pages 364-368.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:riddbu:ride_252_0239. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-internationale-de-droit-economique.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.