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Éléments d'analyse économique des produits partage

Author

Listed:
  • Gilles Grolleau
  • Lisette Ibanez
  • Sarah MOULLA

Abstract

Cause-related products are more and more spread in the marketplace. They have the potential to raise substantial funds for not-for-profit organizations and to increase bottom-line profits for businesses. They allow consumers to support a non-for-profit action at a very low cost. This contribution characterizes cause-related products and purchase-triggered donations and identifies the motives of the different partners involved in the process. It also stresses the role of fiscal laws in shaping firms’ strategies as well as several possible undesirable and counter-productive effects caused by these partnerships. Two case studies are presented to support the analysis.

Suggested Citation

  • Gilles Grolleau & Lisette Ibanez & Sarah MOULLA, 2011. "Éléments d'analyse économique des produits partage," Revue internationale de droit économique, De Boeck Université, vol. 0(2), pages 239-256.
  • Handle: RePEc:cai:riddbu:ride_252_0239
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    Cited by:

    1. Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
    2. Ndodjang, P. & Grolleau, G. & Ibanez, L., 2013. "Do previous good deeds to a third party make people more tolerant of bad deeds against them? An experimental investigation," Economics Letters, Elsevier, vol. 121(3), pages 364-368.

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