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Online Communication In The Bricolage Market

Author

Listed:
  • Mihai-Cosmin FANARU

    (Transilvania University of Brasov)

Abstract

In the modern business online marketing communication has become an extremely important phenomenon through its scale and implications on life and society in general. This way the development of the Internet has known a significant worldwide increase in the recent years. Its importance is recognized even by the most approved personalities in literature (Kotler and Keller, 2008), the Internet offering organizations and consumers greater opportunities for interaction and individualization. This article is trying to outline the importance and role of the Internet in communication efforts undertaken by bricolage companies.

Suggested Citation

  • Mihai-Cosmin FANARU, 2016. "Online Communication In The Bricolage Market," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 519-525, December.
    • Handle: RePEc:cmj:seapas:y:2016:i:12:p:519-525
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    More about this item

    Keywords

    Internet; Integrated marketing comunication; Bricolage market; Social media;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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