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Un análisis bayesiano de la variación temporal del escenario de compra de los hogares


  • Carmen Berné Manero

    (Universidad de Zaragoza)

  • Manuel Salvador Figueras

    (Universidad de Zaragoza)

  • Noemí Martínez Caraballo

    (Universidad de Zaragoza)

  • Pilar Gargallo Valero

    (Universidad de Zaragoza)


This paper aims to analyse the underlying factors of varied behaviour shown in the store set of purchase of households during a time period (temporal variation). In order to examine whether there are differences between households with and without shopping varied behaviour, a Bayesian Separate Decisions Model has been used. By using data from AC Nielsen, results show that shopping frequency, monthly expenditure volume per capita, age of the person responsible for purchasing of grocery and household products, social status, household size, geographical area and population size, have a significant influence on the dynamic variation shown by the store set of purchase. The results reported here allow us to provide guidelines for both researchers and practitioners. El objetivo de esta investigación es analizar los determinantes del comportamiento variado de los hogares en la selección de su escenario de compra habitual a lo largo de un período de tiempo (variación temporal). Para ello, se plantea un modelo bayesiano de decisiones separadas que permite, en particular, analizar si existen diferencias entre las familias con y sin comportamiento variado de compra. Utilizando datos de AC Nielsen, los resultados obtenidos muestran que la frecuencia de compra, el volumen de gasto mensual per cápita del hogar, la edad del responsable de la compra, la clase social a la que pertenece la familia, el tamaño del hogar, el área geográfica y el tamaño de la población en la que habitan sus miembros, ejercen una influencia significativa en la variación dinámica de dicho escenario. Dichos resultados permiten ofrecer implicaciones directas para la gestión minorista y para la investigación.

Suggested Citation

  • Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero, 2008. "Un análisis bayesiano de la variación temporal del escenario de compra de los hogares," Working Papers. Serie EC 2008-05, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
  • Handle: RePEc:ivi:wpasec:2008-05

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    More about this item


    Análisis Bayesiano; Comportamiento del Consumidor; Elección de Establecimiento; Modelo de Decisiones Separadas; Variación Temporal. Bayesian Análisis; Consumer Behaviour; Store Choice; Separate Decisions Model; Temporal Variation;

    JEL classification:

    • C11 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Bayesian Analysis: General
    • C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Spatio-temporal Models
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P36 - Economic Systems - - Socialist Institutions and Their Transitions - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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