IDEAS home Printed from https://ideas.repec.org/a/brc/journl/v23y2013isp383-389.html
   My bibliography  Save this article

The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti

Author

Listed:
  • Mihaela, ASANDEI

    (“Constantin Brâncoveanu” University, Romania)

  • Andreea-Daniela, GANGONE

    (“Constantin Brâncoveanu” University, Romania)

Abstract

This paper aims to analyse an identity element of the city of Pitesti, based on the results of a study that helped design the town’s post-accession strategy. Local development strategies have become essential for administrative reform in Central and Eastern European countries, ensuring the competitiveness of cities in the context of an increasing regional and international competition. Urban marketing approaches the problems of urban design and organization, as it seeks to meet the needs of a community concerned about urban development. With a history of over 30 years, the Symphony of Tulips is a management and strategic marketing tool used to strengthen the city's brand and a promoter of the city’s strategic development after the accession. The conclusions of this paper are based on statistical processing of values recorded for specific indicators of socio-cultural events in the period under review.

Suggested Citation

  • Mihaela, ASANDEI & Andreea-Daniela, GANGONE, 2013. "The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 383-389.
    • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:383-389
    as

    Download full text from publisher

    File URL: http://www.strategiimanageriale.ro/papers/130550.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2012. "The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(4), pages 19-28.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yürük, Pınar & Akyol, Ayşe & Şimşek, Gülhayat Gölbaşı, 2017. "Analyzing the effects of social impacts of events on satisfaction and loyalty," Tourism Management, Elsevier, vol. 60(C), pages 367-378.
    2. BUNGHEZ Corina Larisa & STEFANESCU Vladimir, 2017. "Cultural Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(1), pages 29-41, April.
    3. Cornelia Pop & Cristina Balint, 2018. "Romanian Urban Tourism: A Survey Of Accommodation Facilities," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    4. Maria-Luminita Cojocea & Monica-Maria Coros, 2018. "Upscale And Luxury Hotels In Romania Facing Digital Advocacy: Success Or Failure?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    5. Ana-Irina Lequeux-Dincă & Amira-Andreea Sava & Camelia Teodorescu & Aurel Gheorghilaş & Mioara Clius, 2022. "Sport Event Tourism in Bucharest. UEFA EURO 2020 Case Study," Sustainability, MDPI, vol. 14(21), pages 1-29, November.
    6. Ige Pirnar & Sinem Kurtural & Melih Turkey, 2019. "Festivals and destination marketing: An application from Izmir City," Post-Print hal-02458450, HAL.
    7. Sebastian Ion CEPTUREANU, 2015. "Competitiveness Of Smes," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 55-67, June.
    8. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
    9. Fernanda A. Ferreira & Oana Ruxandra Bode & Rozalia Veronica Rus & Valentin Toader, 2018. "The Influence Of Hotel Attributes On Room Rates. The Case Of Bucharest," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    10. Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019. "Festivals and destination marketing: An application from Izmir City," MPRA Paper 93520, University Library of Munich, Germany.
    11. Maria Roxana COSMA, 2014. "Marketing Of Destinations: A European Perspective," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 305-310, June.

    More about this item

    Keywords

    post-accession strategy; urban marketing; city brand; the Symphony of Tulips;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:23:y:2013:i:s:p:383-389. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan MICUDA (email available below). General contact details of provider: http://www.univcb.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.