IDEAS home Printed from
   My bibliography  Save this article

The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti


  • Mihaela, ASANDEI

    () (“Constantin Brâncoveanu” University, Romania)

  • Andreea-Daniela, GANGONE

    () (“Constantin Brâncoveanu” University, Romania)


This paper aims to analyse an identity element of the city of Pitesti, based on the results of a study that helped design the town’s post-accession strategy. Local development strategies have become essential for administrative reform in Central and Eastern European countries, ensuring the competitiveness of cities in the context of an increasing regional and international competition. Urban marketing approaches the problems of urban design and organization, as it seeks to meet the needs of a community concerned about urban development. With a history of over 30 years, the Symphony of Tulips is a management and strategic marketing tool used to strengthen the city's brand and a promoter of the city’s strategic development after the accession. The conclusions of this paper are based on statistical processing of values recorded for specific indicators of socio-cultural events in the period under review.

Suggested Citation

  • Mihaela, ASANDEI & Andreea-Daniela, GANGONE, 2013. "The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 383-389.
  • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:383-389

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2012. "The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(4), pages 19-28.
    Full references (including those not matched with items on IDEAS)

    More about this item


    post-accession strategy; urban marketing; city brand; the Symphony of Tulips;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:23:y:2013:i:s:p:383-389. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.