The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti
This paper aims to analyse an identity element of the city of Pitesti, based on the results of a study that helped design the town’s post-accession strategy. Local development strategies have become essential for administrative reform in Central and Eastern European countries, ensuring the competitiveness of cities in the context of an increasing regional and international competition. Urban marketing approaches the problems of urban design and organization, as it seeks to meet the needs of a community concerned about urban development. With a history of over 30 years, the Symphony of Tulips is a management and strategic marketing tool used to strengthen the city's brand and a promoter of the city’s strategic development after the accession. The conclusions of this paper are based on statistical processing of values recorded for specific indicators of socio-cultural events in the period under review.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2012. "The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(4), pages 19-28.
When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:23:y:2013:i:s:p:383-389. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.