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The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti

Author

Listed:
  • Mihaela, ASANDEI

    () (“Constantin Brâncoveanu” University, Romania)

  • Andreea-Daniela, GANGONE

    () (“Constantin Brâncoveanu” University, Romania)

Abstract

This paper aims to analyse an identity element of the city of Pitesti, based on the results of a study that helped design the town’s post-accession strategy. Local development strategies have become essential for administrative reform in Central and Eastern European countries, ensuring the competitiveness of cities in the context of an increasing regional and international competition. Urban marketing approaches the problems of urban design and organization, as it seeks to meet the needs of a community concerned about urban development. With a history of over 30 years, the Symphony of Tulips is a management and strategic marketing tool used to strengthen the city's brand and a promoter of the city’s strategic development after the accession. The conclusions of this paper are based on statistical processing of values recorded for specific indicators of socio-cultural events in the period under review.

Suggested Citation

  • Mihaela, ASANDEI & Andreea-Daniela, GANGONE, 2013. "The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 383-389.
  • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:383-389
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    File URL: http://www.strategiimanageriale.ro/papers/130550.pdf
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    References listed on IDEAS

    as
    1. Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2012. "The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(4), pages 19-28.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    post-accession strategy; urban marketing; city brand; the Symphony of Tulips;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration

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