IDEAS home Printed from https://ideas.repec.org/a/rom/compca/v10y2014i1p305-310.html
   My bibliography  Save this article

Marketing Of Destinations: A European Perspective

Author

Listed:
  • Maria Roxana COSMA

    (Faculty of Marketing, Bucharest University of Economic Studies)

Abstract

Capitalizing tourist destinations is a complex and lengthy process whereby resources are gradually transferred within the area of trade relations. Marketer’s proficiency is a key factor to accelerate this process, but also for making better and fuller use of existing touristic attractions of a destination. Other factors of influence are the involvement of the local population, general infrastructure, valuable and unique attractions, tourist preferences etc. Among the influences identified as positive while marketing a destination, we could name social trends monitoring that can supply information on consumer preferences evolution trends, valuable enough to gain a vital competitive advantage; maintaining conventional promotional activities, even when using internet based promotional channels and the need to quantify of as many processes possible that could have any impact on the destination image.

Suggested Citation

  • Maria Roxana COSMA, 2014. "Marketing Of Destinations: A European Perspective," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 305-310, June.
    • Handle: RePEc:rom:compca:v:10:y:2014:i:1:p:305-310
    as

    Download full text from publisher

    File URL: https://www.confcamp.ase.ro/2014/doc/SG/28%20Cosma.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2012. "The Role of Festivals and Cultural Events in the Strategic Development of Cities. Recommendations for Urban Areas in Romania," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 16(4), pages 19-28.
    2. Elena Bogan, 2014. "Communication and promoting policy in tourism marketing," International Journal of Academic Research in Environment and Geography, Human Resource Management Academic Research Society, International Journal of Academic Research in Environment and Geography, vol. 1(1), pages 1-6, June.
    3. Florina Bran & Carmen Valentina Radulescu & Ildiko Ioan, 2013. "Values and Environmental Ethics – Pillars of Changing Human Behaviour Toward Sustainable Development," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(1), pages 1-8, February.
    4. Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011. "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 255-262.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yürük, Pınar & Akyol, Ayşe & Şimşek, Gülhayat Gölbaşı, 2017. "Analyzing the effects of social impacts of events on satisfaction and loyalty," Tourism Management, Elsevier, vol. 60(C), pages 367-378.
    2. BUNGHEZ Corina Larisa & STEFANESCU Vladimir, 2017. "Cultural Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(1), pages 29-41, April.
    3. Cornelia Pop & Cristina Balint, 2018. "Romanian Urban Tourism: A Survey Of Accommodation Facilities," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    4. Maria-Luminita Cojocea & Monica-Maria Coros, 2018. "Upscale And Luxury Hotels In Romania Facing Digital Advocacy: Success Or Failure?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    5. Ana-Irina Lequeux-Dincă & Amira-Andreea Sava & Camelia Teodorescu & Aurel Gheorghilaş & Mioara Clius, 2022. "Sport Event Tourism in Bucharest. UEFA EURO 2020 Case Study," Sustainability, MDPI, vol. 14(21), pages 1-29, November.
    6. Ige Pirnar & Sinem Kurtural & Melih Turkey, 2019. "Festivals and destination marketing: An application from Izmir City," Post-Print hal-02458450, HAL.
    7. Mihaela, ASANDEI & Andreea-Daniela, GANGONE, 2013. "The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 383-389.
    8. Corina Larisa Bunghez, 2020. "Marketing Strategies of Travel Agencies: A Quantitative Approach," Sustainability, MDPI, vol. 12(24), pages 1-20, December.
    9. Sebastian Ion CEPTUREANU, 2015. "Competitiveness Of Smes," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 55-67, June.
    10. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
    11. Otilia Crăciun (Radu) & Cristina Gabriela Vasciuc (Săndulescu) & Dumitru Săndulescu, 2020. "Ecotourism in Bucovina," Book chapters-LUMEN Proceedings, in: Marcin Waldemar STANIEWSKI & Valentina VASILE & Adriana Grigorescu (ed.), International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), edition 1, volume 14, chapter 54, pages 734-743, Editura Lumen.
    12. Fernanda A. Ferreira & Oana Ruxandra Bode & Rozalia Veronica Rus & Valentin Toader, 2018. "The Influence Of Hotel Attributes On Room Rates. The Case Of Bucharest," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    13. Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019. "Festivals and destination marketing: An application from Izmir City," MPRA Paper 93520, University Library of Munich, Germany.
    14. Veronica Digiorgio, 2016. "Impact of promotional tools on reservation channels management: a descriptive model of Italian accommodation facilities," Information Technology & Tourism, Springer, vol. 16(4), pages 347-373, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:compca:v:10:y:2014:i:1:p:305-310. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Popescu Irina Ruxandra (email available below). General contact details of provider: https://edirc.repec.org/data/ccasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.