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Mutations in the Distribution Structure at the International Level


  • Ana-Lucia Ristea

    ("Ovidius" University, Constanta)

  • Valeriu Ioan-Franc

    ("Ovidius" University, Constanta)


The last three decades of the 20th century were characterized by deep mutations of the West-European commerce. On the background of the convergence for the evolution tendencies of the economic field in the EU, there were common orientations in the structure of the distribution network. However we can’t talk about the dissolution of each country’s specificity, because the retailing commerce, unlike the production, still remains a local industry. In future, the rate of evolution for the distribution will be accelerated and the mutations registered in the past will be amplified. This is because the distribution and progress of the evolution are tightly connected with: the market economy development; the production increase, generating a wide range of goods on the market; the multiplication of the international exchanges; the ever-greater distances between the producers and consumers in the context of the market internationalization; the explosion and exigencies of a mass-consumption; the economic efficiency through specialization.

Suggested Citation

  • Ana-Lucia Ristea & Valeriu Ioan-Franc, 2005. "Mutations in the Distribution Structure at the International Level," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(17), pages 9, April.
  • Handle: RePEc:aes:amfeco:v:7:y:2005:i:17:p:9-20

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    References listed on IDEAS

    1. Celsi, Richard L & Olson, Jerry C, 1988. " The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 210-224, September.
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    More about this item


    Marketing; Distribution; Activity concentration; Market internationalization; Supplier-distributor partnership.;

    JEL classification:

    • D3 - Microeconomics - - Distribution
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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