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The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies

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  • Franka Piskar

    (Sanolabor, Slovenia)

Abstract

Many companies invest great efforts into achieving appropriate organization and through it better quality of products and services. They try to achieve this in a systematic way following the standard ISO 9000. Implementing ISO is a management decision that requires consideration of company’s operations, strategy, staff and, most importantly, customers. The theoretical part of the research is focused on literature review. Second part-empirical research has been done on the basis of structured questionnaires gathered from 212 responses of Slovenian companies that had already acquired the ISO 9000 quality standard certificate by 2002. We have posed eight questions about the impact of the ISO 9000 on customer satisfaction. The research results in Slovenian companies confirm the ISO 9000 quality standard’s impact on better satisfying customers’ needs and demands, but not the direct impact on business success. This paper also presents a very useful source of solutions and information for managers and researchers in the field of quality systems and customer satisfaction. Additionally, it comprises an short overview of customer relationship management (CRM) as a system that companies can use for monitoring and satisfying the needs of a customer during any given interaction.

Suggested Citation

  • Franka Piskar, 2007. "The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(1), pages 45-61.
  • Handle: RePEc:mgt:youmgt:v:5:y:2007:i:1:p:045-061
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    File URL: http://www.fm-kp.si/zalozba/ISSN/1581-6311/5_045-061.pdf
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    References listed on IDEAS

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    1. Naumann, Earl & Jackson, Donald Jr. & Rosenbaum, Mark S., 2001. "How to implement a customer satisfaction program," Business Horizons, Elsevier, vol. 44(1), pages 37-46.
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    Cited by:

    1. Amal AL Othman & Said Taan EL Hajjar, 2017. "Implementation Influence of ISO9000 on Organization’s Performance," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(7), pages 100-100, June.
    2. Asmat Nawaz Khattak & Muhammad Ilyas, 2018. "Organization Development and Performance: The Impact of ISO 9001:2015, ISO 14001:2015 and OHSAS 18001 Interventions on Product Quality in Manufacturing Organizations of Pakistan," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 10(4), pages 27-54, December.
    3. Ruth Wambugu GICHANGA & Herman Karanja MWANGI & Evanson Mwangi KARANJA, 2017. "The Effect Of Quality Management Systems On The Performance Of Savings And Credit Cooperatives Societies In Kenya," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 5-18, September.
    4. Jabir Ali & Nadia Yusuf, 2021. "International Quality Certification and Business Performance of Indian Firms: Evidence from Enterprise Survey Data," Global Business Review, International Management Institute, vol. 22(6), pages 1459-1470, December.

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    Keywords

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    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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