The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies
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References listed on IDEAS
- Naumann, Earl & Jackson, Donald Jr. & Rosenbaum, Mark S., 2001. "How to implement a customer satisfaction program," Business Horizons, Elsevier, vol. 44(1), pages 37-46.
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KeywordsISO 9000; quality management systems; customer satisfaction; customer relationship management; marketing;
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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