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Relationship marketing's strategic array

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  • Tinsley, Dillard B.

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  • Tinsley, Dillard B., 2002. "Relationship marketing's strategic array," Business Horizons, Elsevier, vol. 45(1), pages 70-76.
    • Handle: RePEc:eee:bushor:v:45:y:2002:i:1:p:70-76
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    References listed on IDEAS

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    1. Gruen, Thomas W., 1997. "Relationship marketing: the route to marketing efficiency and effectiveness," Business Horizons, Elsevier, vol. 40(6), pages 32-38.
    2. Naumann, Earl & Jackson, Donald Jr. & Rosenbaum, Mark S., 2001. "How to implement a customer satisfaction program," Business Horizons, Elsevier, vol. 44(1), pages 37-46.
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