IDEAS home Printed from
   My bibliography  Save this article

Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision - A Consumer Behaviour Study in Automobile Industry


  • Dr. Rakesh Kumar

    () (Assistant Professor in Commerce, Shaheed Bhagat Singh College, University of Delhi, India.)


In this research paper an attempt has been made to know the Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision. The research will help the manufacturers of four wheelers intaking suitable decisions regarding Promotional Activities, After Sale Services, Mileage and Resale Value.It will further help the manufacturesto make necessary changes in theirPromotional Activities, After Sale Services, Mileage and Resale Value. The study was carried out in Himachal Pradesh state. The researcher has used both primary and secondary data for this research. The researcher has collected primary data from the owners of four wheeler. Consumer behaviour is the process whereby, individuals decide whether, what, when, where, how, and from whom to purchase goods and services. The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have been significantly increased.

Suggested Citation

  • Dr. Rakesh Kumar, 2015. "Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision - A Consumer Behaviour Study in Automobile Industry," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 10(1), pages 86-95, April.
  • Handle: RePEc:jct:journl:v:10:y:2015:i:1:p:86-95

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Brown, Joseph D., 1972. "Factors Related To Consumer Loyalty For Private Food Brands," Journal of Food Distribution Research, Food Distribution Research Society, vol. 0(Number 2), pages 1-7, September.
    2. Palan, Kay M & Wilkes, Robert E, 1997. " Adolescent-Parent Interaction in Family Decision Making," Journal of Consumer Research, Oxford University Press, vol. 24(2), pages 159-169, September.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Consumer Behaviour; Promotional Activities; After Sale Services; Mileage and Resale Value.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jct:journl:v:10:y:2015:i:1:p:86-95. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dr. Himanshu Agarwal). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.