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Refining and Validating a Family Communication Measure Using Exploratory and Confirmatory Factor Analysis

Listed author(s):
  • Eric V. Bindah


    (University of Malaya)

  • Nor Othman

    (University of Malaya)

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    Using a combination of exploratory and confirmatory factor analytic approaches, this research replicates a family communication measure, which consists of two dimensions, namely socio- oriented and concept-oriented family communication. The measures are commonly used in consumer socialization research and are replicated in an eastern cultural background. Initially, an exploratory factor analysis (N=956) evaluated two solutions, ranging from 1 to 2 factors. Next, a confirmatory factor analyses, using the sample (N=956), examined the two–factor model identified by the exploratory factor analysis. A number of indices were used to evaluate model fit, and these indices demonstrated that the model identified in the exploratory analysis had the most adequate fit. A confirmatory factor analysis of the factor structure of the adapted family communication scale was conducted to assess whether the scale's purported 2 factors emerged. The findings of alternative model comparison converge with the results obtained from factor analysis, which demonstrated that family communication constructs performed better when modelled as a disaggregated two-factor structure. Overall, the required reliability and validity assessment demonstrated strong support for satisfactory convergent validity and discriminant validity and proved to fit the data even better. These analyses serve as a valuable tool for both instructors and researchers to assess communication that takes place at home in consumer socialization research.

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    Article provided by Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences in its journal International Journal of Academic Research in Accounting, Finance and Management Sciences.

    Volume (Year): 3 (2013)
    Issue (Month): 1 (January)
    Pages: 168-186

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    Handle: RePEc:hur:ijaraf:v:3:y:2013:i:1:p:168-186
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    1. Moschis, George P & Moore, Roy L, 1982. " A Longitudinal Study of Television Advertising Effects," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 279-286, December.
    2. Churchill, Gilbert A, Jr & Moschis, George P, 1979. " Television and Interpersonal Influences on Adolescent Consumer Learning," Journal of Consumer Research, Oxford University Press, vol. 6(1), pages 23-35, June.
    3. Moschis, George P & Moore, Roy L, 1979. " Decision Making among the Young: A Socialization Perspective," Journal of Consumer Research, Oxford University Press, vol. 6(2), pages 101-112, Se.
    4. Carlson, Les & Grossbart, Sanford, 1988. " Parental Style and Consumer Socialization of Children," Journal of Consumer Research, Oxford University Press, vol. 15(1), pages 77-94, June.
    5. Palan, Kay M & Wilkes, Robert E, 1997. " Adolescent-Parent Interaction in Family Decision Making," Journal of Consumer Research, Oxford University Press, vol. 24(2), pages 159-169, September.
    6. Ward, Scott, 1974. " Consumer Socialization," Journal of Consumer Research, Oxford University Press, vol. 1(2), pages 1-14, Se.
    7. Moschis, George P, 1985. " The Role of Family Communication in Consumer Socialization of Children and Adolescents," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 898-913, March.
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