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Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos

Author

Listed:
  • Julián Mateo Sánchez Estepa
  • Diana L. Araque Jaimes
  • Ana Fernanda Uribe R.

Abstract

La presente investigación identifica la relación que existe entre el marketing interno y el compromiso organizacional en dos Centros de Desarrollo Tecnológico colombianos. El método de investigación utilizado es cuantitativo correlacional no experimental, el cual se aplica sobre una muestra constituida por 100 empleados de dos corporaciones ubicadas en el municipio de Piedecuesta (Colombia), a quienes se les aplica el Cuestionario de Marketing Interno de Bohnenberger y la traducción de la Escala de Compromiso Organizacional. Los resultados demuestran la existencia de una relación positiva moderada y significativa entre el marketing interno y el compromiso organizacional; igualmente se determina que el componente afectivo del compromiso organizacional es el que mayor respuesta tiene a las prácticas de marketing interno.

Suggested Citation

  • Julián Mateo Sánchez Estepa & Diana L. Araque Jaimes & Ana Fernanda Uribe R., 2017. "Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos," Estudios Gerenciales, Universidad Icesi, vol. 33(142), pages 95-101, March.
    • Handle: RePEc:col:000129:015557
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2417
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    More about this item

    Keywords

    Marketing interno; Compromiso organizacional; Centros de desarrollo tecnológico; Gestión humana; Recursos humanos;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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