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Intangible Assets and Their Impact on Competitive Advantage: A Systematic Literature Review

Author

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  • Alegna Cruz Ruiz

    (Facultad de Psicología, Universidad de La Habana, La Habana, Cuba)

  • María de Lourdes Marrero Santos

    (Instituto Nacional de Salud de los Trabajadores (INSAT), MINSAP, La Habana, Cuba)

  • Damian Valdés Santiago

    (Facultad de Matemática y Computación, Universidad de La Habana, La Habana, Cuba)

Abstract

Introduction: This study evaluated the intangible assets that generate competitive advantage, with a specific focus on the hotel sector where IAs are strategic for adaptive capacity and differentiation.Methods: Guided by the Resource and Capabilities Theory and following the PRISMA systematic review method, the research identified interrelated intangible assets.Results: The analysis identified five key, interrelated intangible assets that generate competitive advantage: organizational learning, innovation capacity, organizational commitment, internal marketing, and organizational resilience.Conclusions: The systematic review established that the interrelationship between these five assets, grounded in the Resource and Capabilities Theory, forms a foundational framework for achieving a sustainable competitive advantage.

Suggested Citation

  • Alegna Cruz Ruiz & María de Lourdes Marrero Santos & Damian Valdés Santiago, 2025. "Intangible Assets and Their Impact on Competitive Advantage: A Systematic Literature Review," Diginomics, Centro de Estudios de Economía Digital, vol. 4, pages 226-226, January.
    • Handle: RePEc:cwg:digino:v:4:y:2025:id:226
    DOI: 10.56294/digi2025226
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