El nuevo líder de opinión en la web 2.0
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References listed on IDEAS
- Navarro, Peter, 1988. "Why Do Corporations Give to Charity?," The Journal of Business, University of Chicago Press, vol. 61(1), pages 65-93, January.
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KeywordsBoca-oído; web 2.0; líderes de opinión; redes sociales; centralidad;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-10-06 (All new papers)
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