Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program
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DOI: 10.1007/s11129-007-9035-3
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- Hartmann, Wesley R. & Viard, V. Brian, 2007. "Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program," Research Papers 1941r, Stanford University, Graduate School of Business.
References listed on IDEAS
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More about this item
Keywords
Switching costs; Reward programs; Dynamic programming; Discrete-choice; D40; L10; M31;All these keywords.
JEL classification:
- D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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