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Metric and Scale Effects in Consumer Preferences for Environmental Benefits

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  • Pleshcheva, Vlada

    (Institut für Marketing Humboldt-Universität zu Berlin)

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  • Pleshcheva, Vlada, 2019. "Metric and Scale Effects in Consumer Preferences for Environmental Benefits," Rationality and Competition Discussion Paper Series 147, CRC TRR 190 Rationality and Competition.
    • Handle: RePEc:rco:dpaper:147
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    More about this item

    Keywords

    choice architecture; environmental impact; framing effects; vehicle choice;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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