Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay
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More about this item
KeywordsPrice discrimination; Pricing research; Promotion; Segmentation; Probit regression; Contingent valuation model; M21; M31; L11;
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
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