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Putting one-to-one marketing to work: Personalization, customization, and choice

Author

Listed:
  • Neeraj Arora
  • Xavier Dreze
  • Anindya Ghose
  • James Hess
  • Raghuram Iyengar
  • Bing Jing
  • Yogesh Joshi
  • V. Kumar
  • Nicholas Lurie
  • Scott Neslin
  • S. Sajeesh
  • Meng Su
  • Niladri Syam

    ()

  • Jacquelyn Thomas
  • Z. Zhang

Abstract

No abstract is available for this item.

Suggested Citation

  • Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thom, 2008. "Putting one-to-one marketing to work: Personalization, customization, and choice," Marketing Letters, Springer, vol. 19(3), pages 305-321, December.
  • Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:305-321 DOI: 10.1007/s11002-008-9056-z
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Oksana Loginova, 2010. "Brand familiarity and product knowledge in customization," International Journal of Economic Theory, The International Society for Economic Theory, vol. 6(3), pages 297-309.
    2. Cecere, Grazia & Le Guel, Fabrice & Soulié, Nicolas, 2012. "Perceived Internet privacy concerns on social network in Europe," MPRA Paper 41437, University Library of Munich, Germany.
    3. Loginova Oksana, 2012. "Competitive Effects of Mass Customization," Review of Marketing Science, De Gruyter, vol. 10(1), pages 1-32, October.
    4. Schön, Cornelia, 2010. "On the product line selection problem under attraction choice models of consumer behavior," European Journal of Operational Research, Elsevier, vol. 206(1), pages 260-264, October.
    5. Oksana Loginova, 2009. "Brand Familiarity and Product Knowledge in CustomizationAbstract: This paper challenges the assumption commonly used in the theoretical literatureon customization that consumers always get their ideal," Working Papers 0905, Department of Economics, University of Missouri.
    6. Lihra, Torsten & Buehlmann, Urs & Graf, Raoul, 2012. "Customer preferences for customized household furniture," Journal of Forest Economics, Elsevier, vol. 18(2), pages 94-112.
    7. Mariia I. Okuneva & Dmitriy B. Potapov, 2015. "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers WP BRP 47/MAN/2015, National Research University Higher School of Economics.
    8. Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao, 2008. "Beyond conjoint analysis: Advances in preference measurement," Marketing Letters, Springer, vol. 19(3), pages 337-354, December.
    9. Ji Hee Song & Hye Young Kim & Sahangsoon Kim & Sung Won Lee & Jong-Ho Lee, 2016. "Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy," Marketing Letters, Springer, vol. 27(1), pages 89-101, March.
    10. Oksana Loginova, 2010. "Competitive Effects of Mass Customization," Working Papers 1007, Department of Economics, University of Missouri.
    11. Chongwoo Choe & Stephen King & Noriaki Matsushima, 2017. "Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition," Monash Economics Working Papers 07-17, Monash University, Department of Economics.
    12. Cornelia Schön, 2010. "On the Optimal Product Line Selection Problem with Price Discrimination," Management Science, INFORMS, vol. 56(5), pages 896-902, May.
    13. Frances Turner & Aurelie Merle & Pauline Fatien Diochon, 2011. "How to Assess and Increase the Value of a Co-Design Experience: a Synthesis of the Extant Literature," Grenoble Ecole de Management (Post-Print) hal-00649498, HAL.
    14. repec:kap:mktlet:v:28:y:2017:i:4:d:10.1007_s11002-017-9432-7 is not listed on IDEAS
    15. Toshihiro Matsumura & Noriaki Matsushima, 2015. "Should Firms Employ Personalized Pricing?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 24(4), pages 887-903, October.
    16. Khajehzadeh, Saman & Oppewal, Harmen & Tojib, Dewi, 2014. "Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit," Journal of Business Research, Elsevier, vol. 67(11), pages 2447-2455.
    17. Juanjuan Zhang, 2011. "The Perils of Behavior-Based Personalization," Marketing Science, INFORMS, vol. 30(1), pages 170-186, 01-02.
    18. A.M.J. Deetlefs & H. Bateman & L. Isabella Dobrescu & B.R. Newell & Andreas Ortmann & Susan Thorp, 2015. "Suspicious Minds (can be a good thing when saving for retirement)," Discussion Papers 2015-06A, School of Economics, The University of New South Wales.
    19. repec:spr:amsrev:v:6:y:2016:i:1:d:10.1007_s13162-016-0079-y is not listed on IDEAS
    20. Vinodh Krishnaraju & Saji K Mathew & Vijayan Sugumaran, 2016. "Web personalization for user acceptance of technology: An empirical investigation of E-government services," Information Systems Frontiers, Springer, vol. 18(3), pages 579-595, June.
    21. Chen, Bintong & Chen, Jing, 2017. "When to introduce an online channel, and offer money back guarantees and personalized pricing?," European Journal of Operational Research, Elsevier, vol. 257(2), pages 614-624.

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