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Factors Affecting Consumer Purchase Intention On Fashion Muslim Official Website In The Digital Economy Era

Author

Listed:
  • YUNITASARI Hasna

    (Airlangga University)

  • HASIB Fatin Fadhilah

    (Airlangga University)

  • NILASARI Widiyanti Ayu

    (Airlangga University)

Abstract

The high mobility of people requires the availability of goods and services, which must be fast and follows consumer demand. The presence and advancement of technology enable consumers to access the internet and choose the desired product; one way to do this is through e-commerce websites. Using e-commerce websites for promotion, product development, online transactions, product delivery, and after-sales support, which provide mutual backing, facilitates sellers and buyers to transact more effectively and efficiently. It is crucial for business actors in the digital era, such as e-commerce websites, to pay attention to things that attract customers. This study aims to determine the effect of information quality, website aesthetics, and Islamic physical attributes on purchase intention, with customer satisfaction as a mediating variable. This study applied a quantitative approach and obtained information by distributing online questionnaires. The sampling technique used probability sampling. The number of samples was 120 respondents who had met the criteria, namely Muslim women with a minimum age of 18 years, domiciled in Greater Jakarta, and had explored Muslim fashion official websites but never bought products through the website. The data analysis used Structural Equation Model (SEM PLS) technique with SmartPLS 3.0 software. The test results show that the variables of information quality and website aesthetics significantly positively affect customer satisfaction. The customer satisfaction variable has a significant positive effect on purchase intention, but the Islamic physical attributes variable does not significantly affect customer satisfaction.

Suggested Citation

  • YUNITASARI Hasna & HASIB Fatin Fadhilah & NILASARI Widiyanti Ayu, 2023. "Factors Affecting Consumer Purchase Intention On Fashion Muslim Official Website In The Digital Economy Era," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 75(4), pages 46-56, December.
    • Handle: RePEc:blg:reveco:v:75:y:2023:i:4:p:46-56
    DOI: 10.56043/reveco-2023-0036
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    References listed on IDEAS

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    1. Rami Mohammad Al-dweeri & Zaid Mohammad Obeidat & Mohammad Ahmad Al-dwiry & Muhammad Turki Alshurideh & Alaa Mohammad Alhorani, 2017. "The Impact of E-Service Quality and E-Loyalty on Online Shopping: Moderating Effect of E-Satisfaction and E-Trust," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(2), pages 92-103, April.
    2. Wang, Yong Jian & Minor, Michael S. & Wei, Jie, 2011. "Aesthetics and the online shopping environment: Understanding consumer responses," Journal of Retailing, Elsevier, vol. 87(1), pages 46-58.
    3. Wang, Yong Jian & Hernandez, Monica D. & Minor, Michael S., 2010. "Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task," Journal of Business Research, Elsevier, vol. 63(9-10), pages 935-942, September.
    4. Eid, Riyad & El-Gohary, Hatem, 2015. "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction," Tourism Management, Elsevier, vol. 46(C), pages 477-488.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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