Adaptive Learning Models of Consumer Behaviour (first version)
This paper applies recent advances in the theory of learning to the analysis of consumer behaviour. The working assumption is that while sellers are rational in the traditional sense, consumers are boundedly rational. The differences in outcomes for search goods and experience goods are investigated. In the latter case, if consumers fail to take into account that information is only partial, they can become locked into the habit of purchasing inferior goods. Surprisingly, however, prices are lower than when information is complete. Firms have an incentive to offer lower prices to prevent consumers becoming locked into their rival's product.
|Date of creation:||Feb 2002|
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