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A Key Message about the Richness of Our Country Brand: The Fantastic in the Works of Our Great Romanian Classics

Author

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  • ALBU, Tudorita

Abstract

The Romanian literature has a really rich and original folklore, and the fantastic is part of our literature. The cultured tale is a species that has spectacularly blossomed on the land of the Romanian folklore and mythology. The Romanian fantastic prose can contribute to our Country branding, because country branding comes with the images that come to mind, and a brand based on authentic identity connects itself through appropriate layers, allowing the creation and owning an image and consistently building that image, offering likeability and credibility in today world of perceptions in which it is arguing that brands have the power to change this world.

Suggested Citation

  • ALBU, Tudorita, 2013. "A Key Message about the Richness of Our Country Brand: The Fantastic in the Works of Our Great Romanian Classics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 22-30, September.
  • Handle: RePEc:rdc:journl:v:4:y:2013:i:3:p:22-30
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    File URL: http://crd-aida.ro/RePEc/rdc/v4i3/5.pdf
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    More about this item

    Keywords

    Country Branding; Fantastic; Literature; Original Folklore; Competitive Values;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Y30 - Miscellaneous Categories - - Book Reviews - - - Book Reviews
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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