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Digital Engagement in Cultural Institutions: Enhancing Visitor Experience Through Innovative Technologies

In: Innovation and Creativity in Tourism, Business and Social Sciences

Author

Listed:
  • Spiridoula Tsoukala

    (University of Patras)

  • Ioanna Kalliampakou

    (University of Patras)

  • Alexandra Theodoropoulou

    (University of Patras)

  • Ioanna Giannoukou

    (University of Patras)

Abstract

This study explores the transformative impact of digital technologies on cultural institutions, focusing on how these innovations enhance visitor engagement and experience. By integrating augmented reality (AR), virtual reality (VR), mobile applications, websites, and social media, cultural organizations can offer dynamic, interactive experiences that extend beyond their physical locations. The research utilizes survey data from 124 participants to analyze perceptions and behaviors regarding digital media in cultural contexts. Findings reveal that AR and VR significantly boost visitor engagement, learning, and emotional connections. Mobile apps and websites increase accessibility and inclusivity, allowing for personalized and global reach. However, challenges such as financial constraints, lack of staff training, and digital divide issues impede effective digital transformation. Concerns over digital security and data privacy must also be addressed to maintain public trust. The study emphasizes the need for strategic planning, sufficient resources, and a user-centered approach to successfully integrate digital media into cultural institutions. Balancing digital innovation with the preservation of authentic cultural experiences can lead to greater sustainability, accessibility, and relevance in a digitally connected world.

Suggested Citation

  • Spiridoula Tsoukala & Ioanna Kalliampakou & Alexandra Theodoropoulou & Ioanna Giannoukou, 2025. "Digital Engagement in Cultural Institutions: Enhancing Visitor Experience Through Innovative Technologies," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 375-412, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-78471-2_15
    DOI: 10.1007/978-3-031-78471-2_15
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    More about this item

    Keywords

    Digital engagement; Visitor experience; Cultural institutions; AR; VR; Mobile applications; Social media; Accessibility; Digital transformation; Strategic planning; Data privacy;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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