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Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL

Author

Listed:
  • Daniel GHERASIM
  • Adrian GHERASIM

    (“George Bacovia” University, Bacau)

Abstract

Inside an organization, communication has an important role. Communication should be oriented both towards the internal life of the organization and towards the external activity. The communication devices of the company serve to disseminate some major information about the products and services offered to the clients and they also serve to find out how the business environment reacts. Such a double communication system assures a permanent dialogue with the external environment, the market, supplying the firm with all the necessary elements for developing an efficient activity.

Suggested Citation

  • Daniel GHERASIM & Adrian GHERASIM, 2008. "Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(36), pages 1357-1362, May.
  • Handle: RePEc:aio:aucsse:v:3:y:2008:i:11:p:1357-1362
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    More about this item

    Keywords

    Communication; Marketing communication; Communication policy; Promotional activity;

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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