Google Tools Implementation Into The Promotion Of Web Solutions

The Internet expansion around the world, of which Croatia is also a part, results in increased electronic business. The business world increasingly realizes that the traditional method of trading and doing business is becoming obsolete and that a different, virtual era has started. Specialized portals and web shops are being opened daily, diversifying the offer and thus attracting buyers. Since the Internet is an ideal medium for the concept of perfect competition, almost identical solutions with the same products or services quickly appear. There are continuous efforts to find ways of reaching consumers by means of “new” media. Web solutions i.e. product promotion are shaped and improved by full adjustment to users after researching their habits. Google is a corporation which develops software solutions to satisfy both the end user and the service provider. They update their available tools on a daily basis. Lack of training in these tools is the key factor of their insufficient utilization. The research presented here is focused on advantages, that is, in what way their usage will enhance the promotion of a company’s web solution, thus achieving competitive advantage in today’s business, which takes place online.