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The Effect of Technological and Psychological Factors on Users' Intentions to Continually Read e-Books

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  • Chien-Wen Chen

    (Department of Business Administration, Feng Chia University, Taiwan)

Abstract

Due to the growth in both the number and use of e-books, the question arises as to which factors in?uence readers continually engage in e-book reading. This study uses innovation diffusion theory and uses and gratifications theory as theoretical bases from which to predict factors that may influence e-book readers to engage in repeated readings over time. Readers with experience reading e-books were recruited as the research participants. The results show that compatibility and entertainment are two factors salient to readers' attitude toward e-book reading, which in turn affects their intentions to read e-books continually, whereas convenience, social interaction, and price consciousness have no impact on such an attitude. This study helps e-book retailers improve reader retention regarding both technological and psychological considerations.

Suggested Citation

  • Chien-Wen Chen, 2015. "The Effect of Technological and Psychological Factors on Users' Intentions to Continually Read e-Books," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(2), pages 195-220, December.
    • Handle: RePEc:ijb:journl:v:14:y:2015:i:2:p:195-220
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    References listed on IDEAS

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    More about this item

    Keywords

    e-book reading; continuance intention; innovation and diffusion theory; uses and gratifications theory;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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