IDEAS home Printed from https://ideas.repec.org/a/pet/annals/v10y2010i2p23-30.html
   My bibliography  Save this article

Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market

Author

Listed:
  • Codruţa-Adina Băltescu

    () (“Transilvania” University of Braşov, Romania)

Abstract

Within a tourism industry characterized mainly by massive competition and similar offers, choosing a certain product significantly depends on the comfort degree and the existing facilities, on the quality and range of proposed services, on the time and distance to be covered, on safety, cleanliness, quietness and loyalty offers, all these representing principles of product performances assessment. In choosing the differentiation axis one will take into account also the tourists expectations, competence positioning and the potential strengths of the product, elements that compose the "golden triangle" where stands the positioning. This article aims to position Poiana Braşov resort within the Romanian mountain tourism, using in this respect the McKinsey matrix, the statistical information related to the tourist activities carried out within the resort, as well as the related national studies.

Suggested Citation

  • Codruţa-Adina Băltescu, 2010. "Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 23-30.
  • Handle: RePEc:pet:annals:v:10:y:2010:i:2:p:23-30
    as

    Download full text from publisher

    File URL: http://upet.ro/annals/economics/pdf/2010/20100203.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Jeon, Yongil & Miller, Stephen M. & Natke, Paul A., 2006. "Do foreign bank operations provide a stabilizing influence in Korea?," The Quarterly Review of Economics and Finance, Elsevier, vol. 46(1), pages 82-109, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:exl:25engi:v:28:y:2017:i:1:p:35-46 is not listed on IDEAS

    More about this item

    Keywords

    positioning; tourism industry; mountain resort; mountain tourism market; McKinsey matrix;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pet:annals:v:10:y:2010:i:2:p:23-30. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Imola Driga). General contact details of provider: http://www.upet.ro/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.