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One October tragedy in Las Vegas: An overview of tourists' perceptions

Author

Listed:
  • Erdem, Mehmet
  • Hasanzadeh, Saeed
  • Bai, Billy

Abstract

Purpose: This study seeks to examine Las Vegas visitors' perception about security in Las Vegas and the perceived risks associated with traveling to Las Vegas following the One October mass shooting. It also aims to explore potential Las Vegas visitors 'attitudes towards the proactive security measures implemented by Las Vegas resorts after the One October tragedy. Methods: The study is descriptive in nature. The data was collected through a web-based survey that comprised a national sample of 414 adults from the United States. Results: The results indicate that despite the tragic One October mass shooting in Las Vegas and the associated media coverage, security is not a major concern for visitors to Las Vegas. The findings of this study also suggest that Las Vegas visitors approve of existing and emerging security procedures. Implications: Findings point out to an opportunity to capitalize on the perceived enhanced security measures in Las Vegas and to put emphasis on addressing financial risk concerns via marketing and public relations campaigns.

Suggested Citation

  • Erdem, Mehmet & Hasanzadeh, Saeed & Bai, Billy, 2020. "One October tragedy in Las Vegas: An overview of tourists' perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 59-63.
    • Handle: RePEc:zbw:espost:224880
    DOI: 10.5281/zenodo.4064133
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    References listed on IDEAS

    as
    1. Chew, Elaine Yin Teng & Jahari, Siti Aqilah, 2014. "Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan," Tourism Management, Elsevier, vol. 40(C), pages 382-393.
    2. Fuchs, Galia & Reichel, Arie, 2011. "An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination," Tourism Management, Elsevier, vol. 32(2), pages 266-276.
    3. Yang, Elaine Chiao Ling & Khoo-Lattimore, Catheryn & Arcodia, Charles, 2017. "A systematic literature review of risk and gender research in tourism," Tourism Management, Elsevier, vol. 58(C), pages 89-100.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Las Vegas; security; tourism; tourist behavior; resorts;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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