IDEAS home Printed from https://ideas.repec.org/a/vrs/spotou/v32y2025i2p48-56n1007.html
   My bibliography  Save this article

Tourism Risks and Tourist Intentions at a Destination in Conflict

Author

Listed:
  • Najar Parwaiz Ahmad

    (Lovely Professional University, School of Hotel Management and Tourism, Department of Tourism and Airlines, India)

Abstract

Introduction. This study is all about the destination which is perceived as risky due to tourism risks, viz., perceived risk, political risk, social risk, economic reflections, natural disasters etc. Material and methods. Statistically, the total sample size was 217, for which self-structured closed questionnaire was framed to understand the tourist intentions and their future perspectives towards the conflict sensitive destination in consonance with destination image as a mediator between tourism risks and tourist intentions. Data were collected from respondents by random sampling method, and research model was evaluated using two-step structural equation modeling approach. The measurement model was furthermore estimated by confirmatory factor analysis followed by an examination of the structural relationships between the study constructs. Results. Results of the current study confirmed that there is no direct relationship between tourism risks and tourist intentions, whereas tourism risks have a significant negative relationship with destination image. However, this image has a significant positive relationship with tourist intentions and their future perspectives at destinations in conflict. Conclusions. The study shows that destination image serves as a mediator between tourism risks and tourist intentions and their future perspectives. Moreover, it is inferred that destination image plays a positive role in the decision making of tourists and their behavioral intentions towards destinations that are sensitive to tourism risks.

Suggested Citation

  • Najar Parwaiz Ahmad, 2025. "Tourism Risks and Tourist Intentions at a Destination in Conflict," Polish Journal of Sport and Tourism, Sciendo, vol. 32(2), pages 48-56.
    • Handle: RePEc:vrs:spotou:v:32:y:2025:i:2:p:48-56:n:1007
    DOI: 10.2478/pjst-2025-0013
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/pjst-2025-0013
    Download Restriction: no
    File URL: https://libkey.io/10.2478/pjst-2025-0013?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:spotou:v:32:y:2025:i:2:p:48-56:n:1007. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.