IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v65y2018icp116-130.html

DMO online platforms: Image and intention to visit

Author

Listed:
  • Molinillo, Sebastian
  • Liébana-Cabanillas, Francisco
  • Anaya-Sánchez, Rafael
  • Buhalis, Dimitrios

Abstract

The online platforms (i.e., websites and social media) of Destination Management Organizations (DMOs) are among the most useful tools for building and promoting a destination image (DI). However, the associated effects on the DI have not been sufficiently studied and prior research has not assessed the influences of involvement on the DI formation process. The aim of this study is to explore the moderating effects of DMO online platforms on the DI through a conceptual model. The proposed model was empirically verified through an experiment and tested using PLS-SEM method. The findings demonstrate that tourist involvement has a positive impact on cognitive image and affective image, forming the DI as an antecedent of the intention to visit. The results also show that image formation and intention to visit the destination vary depending on the platform used by travelers to access the information.

Suggested Citation

  • Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
    • Handle: RePEc:eee:touman:v:65:y:2018:i:c:p:116-130
    DOI: 10.1016/j.tourman.2017.09.021
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S026151771730211X
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2017.09.021?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ayeh, Julian K. & Au, Norman & Law, Rob, 2013. "Predicting the intention to use consumer-generated media for travel planning," Tourism Management, Elsevier, vol. 35(C), pages 132-143.
    2. Zhang, Hongmei & Fu, Xiaoxiao & Cai, Liping A. & Lu, Lin, 2014. "Destination image and tourist loyalty: A meta-analysis," Tourism Management, Elsevier, vol. 40(C), pages 213-223.
    3. Stepchenkova, Svetlana & Zhan, Fangzi, 2013. "Visual destination images of Peru: Comparative content analysis of DMO and user-generated photography," Tourism Management, Elsevier, vol. 36(C), pages 590-601.
    4. Choi, Jeong Gil & Tkachenko, Tamara & Sil, Shomir, 2011. "On the destination image of Korea by Russian tourists," Tourism Management, Elsevier, vol. 32(1), pages 193-194.
    5. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    6. Költringer, Clemens & Dickinger, Astrid, 2015. "Analyzing destination branding and image from online sources: A web content mining approach," Journal of Business Research, Elsevier, vol. 68(9), pages 1836-1843.
    7. Hunter, William Cannon, 2016. "The social construction of tourism online destination image: A comparative semiotic analysis of the visual representation of Seoul," Tourism Management, Elsevier, vol. 54(C), pages 221-229.
    8. Wynne W. Chin & Barbara L. Marcolin & Peter R. Newsted, 2003. "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study," Information Systems Research, INFORMS, vol. 14(2), pages 189-217, June.
    9. Andrea N. Geurin-Eagleman & Lauren M. Burch, 2016. "Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram," Sport Management Review, Taylor & Francis Journals, vol. 19(2), pages 133-145, April.
    10. Law, Rob & Qi, Shanshan & Buhalis, Dimitrios, 2010. "Progress in tourism management: A review of website evaluation in tourism research," Tourism Management, Elsevier, vol. 31(3), pages 297-313.
    11. Ali, Faizan & Kim, Woo Gon & Ryu, Kisang, 2016. "The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity," Tourism Management, Elsevier, vol. 57(C), pages 213-224.
    12. Alvarez, Maria D. & Campo, Sara, 2014. "The influence of political conflicts on country image and intention to visit: A study of Israel's image," Tourism Management, Elsevier, vol. 40(C), pages 70-78.
    13. Punj, Girish & Moore, Robert, 2009. "Information search and consideration set formation in a web-based store environment," Journal of Business Research, Elsevier, vol. 62(6), pages 644-650, June.
    14. Rasoolimanesh, S. Mostafa & Ringle, Christian M. & Jaafar, Mastura & Ramayah, T., 2017. "Urban vs. rural destinations: Residents’ perceptions, community participation and support for tourism development," Tourism Management, Elsevier, vol. 60(C), pages 147-158.
    15. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
    16. Geurin-Eagleman, Andrea N. & Burch, Lauren M., 2016. "Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram," Sport Management Review, Elsevier, vol. 19(2), pages 133-145.
    17. Bastida, Unai & Huan, T.C., 2014. "Performance evaluation of tourism websites' information quality of four global destination brands: Beijing, Hong Kong, Shanghai, and Taipei," Journal of Business Research, Elsevier, vol. 67(2), pages 167-170.
    18. Kock, Florian & Josiassen, Alexander & Assaf, A. George, 2016. "Advancing destination image: The destination content model," Annals of Tourism Research, Elsevier, vol. 61(C), pages 28-44.
    19. Nusair, Khaldoon “Khal” & Bilgihan, Anil & Okumus, Fevzi & Cobanoglu, Cihan, 2013. "Generation Y travelers’ commitment to online social network websites," Tourism Management, Elsevier, vol. 35(C), pages 13-22.
    20. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    21. Martín-Santana, Josefa D. & Beerli-Palacio, Asunción & Nazzareno, Patrizio A., 2017. "Antecedents and consequences of destination image gap," Annals of Tourism Research, Elsevier, vol. 62(C), pages 13-25.
    22. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    23. Tenenhaus, Michel & Vinzi, Vincenzo Esposito & Chatelin, Yves-Marie & Lauro, Carlo, 2005. "PLS path modeling," Computational Statistics & Data Analysis, Elsevier, vol. 48(1), pages 159-205, January.
    24. Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
    25. Lu, Lu & Chi, Christina G. & Liu, Yi, 2015. "Authenticity, involvement, and image: Evaluating tourist experiences at historic districts," Tourism Management, Elsevier, vol. 50(C), pages 85-96.
    26. Smith, Wayne W. & Li, Xiang (Robert) & Pan, Bing & Witte, Mark & Doherty, Sean T., 2015. "Tracking destination image across the trip experience with smartphone technology," Tourism Management, Elsevier, vol. 48(C), pages 113-122.
    27. Llodrà-Riera, Isabel & Martínez-Ruiz, María Pilar & Jiménez-Zarco, Ana Isabel & Izquierdo-Yusta, Alicia, 2015. "A multidimensional analysis of the information sources construct and its relevance for destination image formation," Tourism Management, Elsevier, vol. 48(C), pages 319-328.
    28. Kim, Hany & Stepchenkova, Svetlana, 2015. "Effect of tourist photographs on attitudes towards destination: Manifest and latent content," Tourism Management, Elsevier, vol. 49(C), pages 29-41.
    29. Avraham, Eli, 2015. "Destination image repair during crisis: Attracting tourism during the Arab Spring uprisings," Tourism Management, Elsevier, vol. 47(C), pages 224-232.
    30. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    31. Munar, Ana María & Jacobsen, Jens Kr. Steen, 2014. "Motivations for sharing tourism experiences through social media," Tourism Management, Elsevier, vol. 43(C), pages 46-54.
    32. Davies, Megan & Musango, Josephine K. & Brent, Alan C., 2016. "A systems approach to understanding the effect of Facebook use on the quality of interpersonal communication," Technology in Society, Elsevier, vol. 44(C), pages 55-65.
    33. Mariani, Marcello M. & Di Felice, Marco & Mura, Matteo, 2016. "Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations," Tourism Management, Elsevier, vol. 54(C), pages 321-343.
    34. Tseng, Chi & Wu, Bihu & Morrison, Alastair M. & Zhang, Jingru & Chen, Ying-chen, 2015. "Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer," Tourism Management, Elsevier, vol. 46(C), pages 347-358.
    35. Li, Xiangping & Li, Xiang (Robert) & Hudson, Simon, 2013. "The application of generational theory to tourism consumer behavior: An American perspective," Tourism Management, Elsevier, vol. 37(C), pages 147-164.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    2. Ralf Buckley & Mary-Ann Cooper, 2021. "Assortative Matching of Tourists and Destinations: Agents or Algorithms?," Sustainability, MDPI, vol. 13(4), pages 1-10, February.
    3. Xialei Duan & Lawal Mohammed Marafa & Chung-Shing Chan & Han Xu & Lewis T. O. Cheung, 2020. "Measuring the Gaps in the Projected Image and Perceived Image of Rural Tourism Destinations in China’s Yangtze River Delta," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    4. Palazzo, Maria & Vollero, Agostino & Vitale, Pierluigi & Siano, Alfonso, 2021. "Urban and rural destinations on Instagram: Exploring the influencers’ role in #sustainabletourism," Land Use Policy, Elsevier, vol. 100(C).
    5. Assumpcio Huertas & Estela Marine-Roig, 2016. "User reactions to destination brand contents in social media," Information Technology & Tourism, Springer, vol. 15(4), pages 291-315, January.
    6. Lidija Lalicic & Assumpció Huertas & Antonio Moreno & Mohammed Jabreel, 2019. "Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations," Information Technology & Tourism, Springer, vol. 21(1), pages 63-81, March.
    7. Zajadacz Alina & Minkwitz Aleksandra, 2020. "Using Social Media Data to Plan for Tourism," Quaestiones Geographicae, Sciendo, vol. 39(3), pages 125-138, September.
    8. Yulin Chen, 2019. "Information Clues and Emotional Intentions: A Case Study of the Regional Image of the Cultural and Creative Community," Administrative Sciences, MDPI, vol. 9(2), pages 1-27, May.
    9. Mak, Athena H.N., 2017. "Online destination image: Comparing national tourism organisation's and tourists' perspectives," Tourism Management, Elsevier, vol. 60(C), pages 280-297.
    10. Mohammed Jabreel & Assumpció Huertas & Antonio Moreno, 2018. "Semantic analysis and the evolution towards participative branding: Do locals communicate the same destination brand values as DMOs?," PLOS ONE, Public Library of Science, vol. 13(11), pages 1-29, November.
    11. Mariani, Marcello M. & Di Felice, Marco & Mura, Matteo, 2016. "Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations," Tourism Management, Elsevier, vol. 54(C), pages 321-343.
    12. Foroudi, Pantea & Akarsu, Tuğra Nazlı & Ageeva, Elena & Foroudi, Mohammad M. & Dennis, Charles & Melewar, T.C., 2018. "PROMISING THE DREAM: Changing destination image of London through the effect of website place," Journal of Business Research, Elsevier, vol. 83(C), pages 97-110.
    13. Narcís Bassols-Gardella & Lluís Coromina, 2022. "The perceived image of multi-asset tourist destinations: investigating congruence across different content types," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 57-75, March.
    14. Yulin Chen, 2025. "Is There a Difference in the Perception of City in Pre-Pandemic and Peri-Pandemic on Social Media? Case Study from Taiwan," SAGE Open, , vol. 15(1), pages 21582440241, January.
    15. Desa Karamehmedovic, 2019. "Cultural Tourists And The Sources Of Information," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(2), pages 533-552, december.
    16. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    17. Mihai F. Băcilă & Raluca Ciornea & Luiza M. Souca & Alexandra M. Drule, 2022. "Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    18. Revilla Hernández, Mercedes & Santana Talavera, Agustín & Parra López, Eduardo, 2016. "Effects of co-creation in a tourism destination brand image through twitter," MPRA Paper 77595, University Library of Munich, Germany, revised 21 Nov 2016.
    19. Xesfingi, Sofia & Papadopoulou, Georgia & Karamanis, Dimitrios & Martens, Hanno M., 2018. "Visitors’ satisfaction in Dubai and pre-trip destination image," MPRA Paper 89850, University Library of Munich, Germany.
    20. Aarstad, Jarle & Ness, Håvard & Haugland, Sven A., 2015. "Network position and tourism firms' co-branding practice," Journal of Business Research, Elsevier, vol. 68(8), pages 1667-1677.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:65:y:2018:i:c:p:116-130. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.