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A systems approach to understanding the effect of Facebook use on the quality of interpersonal communication

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  • Davies, Megan
  • Musango, Josephine K.
  • Brent, Alan C.

Abstract

Social networking platforms such as Facebook have become integrated into the milieu of modern-day social interactions. Facebook, one of the most prominent social networking platforms globally, is widely used as a primary medium for communicating and networking for personal, professional and recreational purposes. To date, studies have focussed on developing an understanding of why people make use of Facebook. Limited studies have explored the effect of Facebook use on interpersonal communication. This paper then investigated the tension between the use of Facebook and the quality of interpersonal communication. From the literature, the need to belong, and the need for self-presentation, were identified as the two main set of complex relations that justifies why people use Facebook. Qualitative system dynamics modelling, specifically causal loop diagrams, was used to gain more insights on the tension between Facebook and the quality of interpersonal communication from the perspective of a potential Facebook user. This tension was represented by the trade-off arising when considering the amount of time spent on Facebook and interpersonal communication. It is argued in this paper that Facebook is not a sufficient substitute to interpersonal communication, as it tends to degrade the quality of interpersonal relationships. Future investigation will require developing a simulation model for a specific case to provide more insights on the extent of this trade-offs and potential intervention measures.

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  • Davies, Megan & Musango, Josephine K. & Brent, Alan C., 2016. "A systems approach to understanding the effect of Facebook use on the quality of interpersonal communication," Technology in Society, Elsevier, vol. 44(C), pages 55-65.
    • Handle: RePEc:eee:teinso:v:44:y:2016:i:c:p:55-65
    DOI: 10.1016/j.techsoc.2015.10.003
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    References listed on IDEAS

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    Cited by:

    1. Nguyen, Phan Dinh & Tran, Lobel Trong Thuy & Baker, John, 2021. "Driving university brand value through social media," Technology in Society, Elsevier, vol. 65(C).
    2. Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
    3. Bartosik-Purgat Małgorzata, 2018. "International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(2), pages 16-33, June.
    4. Malgorzata Bartosik-Purgat & Oxana Filipchuk & Michael B. Hinner, 2017. "Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 15(4 (Winter), pages 341-363.
    5. Buhmann, Alexander & Maltseva, Kateryna & Fieseler, Christian & Fleck, Matthes, 2021. "Muzzling social media: The adverse effects of moderating stakeholder conversations online," Technology in Society, Elsevier, vol. 64(C).

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