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Tourist destination image and consumer behaviour: The case of the Azores

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Abstract

Destinations are currently seeking to become more distinctive in an increasingly competitive market in which image is a decisive element in tourists’ destination selection. This study sought to understand the Azores’ overall image as a tourist destination in major source markets and to ascertain these markets’ level of satisfaction and behavioural intentions concerning the archipelago. The literature review in this paper addresses the definition of tourist destination image and the issue of satisfaction, since these influence intention to return and/or intention to recommend tourist destinations. The results indicate that (1) overall image influences satisfaction and intention to recommend and/or return to tourist destinations and (2) satisfaction influences intention to recommend and/or return to tourist destinations. This study also verified that most tourists are very satisfied with the Azores, as well as having a quite positive overall image of this destination.

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  • Melo, Helena & Moniz, Ana & Silva, Francisco & Batista, Maria, 2017. "Tourist destination image and consumer behaviour: The case of the Azores," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(2), pages 73-82.
    • Handle: RePEc:ris:jspord:0932
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    3. Qu, Hailin & Kim, Lisa Hyunjung & Im, Holly Hyunjung, 2011. "A model of destination branding: Integrating the concepts of the branding and destination image," Tourism Management, Elsevier, vol. 32(3), pages 465-476.
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    Cited by:

    1. Nitzsche, Martina & Ribeiro, Luisa & Laneiro, Tito, 2018. "Workplace incivility among Portuguese hotel employees: Is lack of respect burning them out?," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(1), pages 52-71.
    2. Napaporn Janchai & Glenn Baxter & Panarat Srisaeng, 2020. "The Effects of Destination Image on Tourist Satisfaction: The Case of Don-Wai Floating Market in Nakhon Pathom, Thailand," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(2), pages 139-151.
    3. Beata Jolanta Gierczak-Korzeniowska & Mateusz Stopa & Krzysztof Szpara, 2022. "Methodology of Cyclical Research of the Tourist Image of Podkarpackie Province (Poland)—A Proposal of a Solution and Selected Research Results," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    4. Mehran, Javaneh & Olya, Hossein GT., 2020. "Canal boat tourism: Application of complexity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

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    More about this item

    Keywords

    Image; Tourist Destination; Consumer Behaviour; TDI; Azores;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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