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Reality TV, audience travel intentions, and destination image

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  • Fu, Hui
  • Ye, Ben Haobin
  • Xiang, Junzhi

Abstract

Film/TV induced-tourism research has proliferated in recent decades. Nevertheless, there is a lack of cross-disciplinary academic investigation into audiences' psychological processing of film tourism. In this study, the relationships and intervening mechanisms between audience involvement and tourist behavioral intentions were examined. Hypotheses were tested on a sample of 355 respondents, with the use of structural equation modeling and bootstrapping analysis. A popular reality show “Where are we going, Dad?” was the focus of our study. The empirical results indicate that audience involvement influences tourists' behavioral intentions through the mediating role of cognitive and affective images. The findings contribute to an improved understanding of how audience involvement affects tourist behavioral intentions, and the extent to which destination image mediates the relationship. Practical implications of using reality TV shows for marketing are drawn from the findings of our study.

Suggested Citation

  • Fu, Hui & Ye, Ben Haobin & Xiang, Junzhi, 2016. "Reality TV, audience travel intentions, and destination image," Tourism Management, Elsevier, vol. 55(C), pages 37-48.
    • Handle: RePEc:eee:touman:v:55:y:2016:i:c:p:37-48
    DOI: 10.1016/j.tourman.2016.01.009
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    Cited by:

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    2. Bo-Kyeong Kim & Kyoung-Ok Kim, 2020. "Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs," Sustainability, MDPI, vol. 12(11), pages 1-13, June.
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    4. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2022. "How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China," Vision, , vol. 26(1), pages 80-89, March.
    5. Bing Zhang & Eksiri Niyomsilp, 2020. "The Relationship Between Tourism Destination Image, Perceived Value and Post-visiting Behavioral Intention of Chinese Tourist to Thailand," International Business Research, Canadian Center of Science and Education, vol. 13(11), pages 1-96, November.
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    9. Nuria Huete-Alcocer & Miguel Ángel Valero-Tévar, 2021. "Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda," Sustainability, MDPI, vol. 13(14), pages 1-23, July.
    10. John, Surej P. & De'Villiers, Rouxelle, 2020. "Elaboration of marketing communication through visual media: An empirical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
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    12. Sara Nunes & Samiha Chemli & Alejandro del Moral Agúndez & Kang Jin Seo & Julia Fragoso da Fonseca, 2022. "Descriptive Analysis of the Recent Advances of Film-Induced Tourism: Identification of Strengths, Gaps and Opportunities," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 233-247.
    13. Aurelio Tommasetti & Pierpaolo Singer & Orlando Troisi & Gennaro Maione, 2018. "Extended Theory of Planned Behavior (ETPB): Investigating Customers’ Perception of Restaurants’ Sustainability by Testing a Structural Equation Model," Sustainability, MDPI, vol. 10(7), pages 1-21, July.
    14. Rahimizhian, Sima & Ozturen, Ali & Ilkan, Mustafa, 2020. "Emerging realm of 360-degree technology to promote tourism destination," Technology in Society, Elsevier, vol. 63(C).
    15. Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.
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    17. Yi Li & Xiuxiu Xu & Bo Song & Hong He, 2020. "Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    18. Wenkun Zhang & Yanan Wang & Tao Zhang, 2021. "Can “Live Streaming†Really Drive Visitors to the Destination? From the Aspect of “Social Presenceâ€," SAGE Open, , vol. 11(1), pages 21582440211, March.
    19. Khalid Hamad Abaalzamat & Khalid Ibrahim Al-Sulaiti & Nidal Mohammed Alzboun & Hamzah Ali Khawaldah, 2021. "The Role of Katara Cultural Village in Enhancing and Marketing the Image of Qatar: Evidence From TripAdvisor," SAGE Open, , vol. 11(2), pages 21582440211, June.
    20. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.

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