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Audience involvement and film tourism experiences: Emotional places, emotional experiences

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  • Kim, Sangkyun

Abstract

This study attempted to investigate the extent to which audience involvement or engagement with a serialised TV drama affects their actual on-site film tourism experiences at its former filmed locations. As an empirical study, an on-site survey was conducted at Daejanggeum Theme Park, the main filmed location of Jewel in the Palace, known in Korean as Daejanggeum, in Yangjoo, South Korea. The results indicated that audience’s emotional and behavioural involvement was the main driver that positively affected their on-site film tourism experiences. Cognitively oriented audience involvement including cognitive interaction and critical reflection, however, was not considered as one of the major vehicles to construct and influence audience viewing experiences and their subsequent on-site film tourism experiences. The results also identified that the more emotional involvement audience develops through viewing the TV drama, the greater the likelihood of them visiting film tourism locations.

Suggested Citation

  • Kim, Sangkyun, 2012. "Audience involvement and film tourism experiences: Emotional places, emotional experiences," Tourism Management, Elsevier, vol. 33(2), pages 387-396.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:2:p:387-396
    DOI: 10.1016/j.tourman.2011.04.008
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    Cited by:

    1. Chris Zhu & Lawrence Hoc Nang Fong & Huicai Gao & Dimitrios Buhalis & Ziye Shang, 2022. "How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok," Information Technology & Tourism, Springer, vol. 24(3), pages 389-407, September.
    2. Huan Chen & Yifan Zuo & Rob Law & Mu Zhang, 2021. "Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    3. Wadim Strielkowski, 2017. "Promoting Tourism Destination through Film-Induced Tourism: The Case of Japan," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(2), pages 193-203.
    4. Tassiello, Vito & Viglia, Giampaolo & Mattila, Anna S., 2018. "How handwriting reduces negative online ratings," Annals of Tourism Research, Elsevier, vol. 73(C), pages 171-179.
    5. Lee, SoJung & Bai, Billy, 2016. "Influence of popular culture on special interest tourists' destination image," Tourism Management, Elsevier, vol. 52(C), pages 161-169.
    6. Thalia Metta Halim & Kiattipoom Kiatkawsin, 2021. "Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    7. John, Surej P. & De'Villiers, Rouxelle, 2020. "Elaboration of marketing communication through visual media: An empirical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    8. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    9. Noelia Araújo Vila & Jose Antonio Fraiz Brea & Lucília Cardoso, 2019. "The Influence of Sociodemographic Variables on Audiovisual Consumption: The Case of Spain," Social Sciences, MDPI, vol. 8(8), pages 1-17, August.
    10. Han, Heejeong & Park, Arum & Chung, Namho & Lee, Kyoung Jun, 2016. "A near field communication adoption and its impact on Expo visitors’ behavior," International Journal of Information Management, Elsevier, vol. 36(6), pages 1328-1339.
    11. Connell, Joanne, 2012. "Film tourism – Evolution, progress and prospects," Tourism Management, Elsevier, vol. 33(5), pages 1007-1029.
    12. Rojas-Lamorena, Álvaro & Alcántara-Pilar, Juan & Sánchez-Duarte, Iván & Rodríguez-López, Mª Eugenia, 2019. "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(1), pages 53-66.
    13. Jiayu Zhou & Yerin Yhee & Eunmi Kim & Jin-Young Kim & Chulmo Koo, 2021. "Sustainable Tourism Cities: Linking Idol Attachment to Sense of Place," Sustainability, MDPI, vol. 13(5), pages 1-21, March.
    14. Xinwei Su & Xi Li & Yingchuang Wang & Zhiming Zheng & Yuanshui Huang, 2020. "Awe of Intangible Cultural Heritage: The Perspective of ICH Tourists," SAGE Open, , vol. 10(3), pages 21582440209, July.
    15. Rittichainuwat, Bongkosh & Rattanaphinanchai, Suphaporn, 2015. "Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination," Tourism Management, Elsevier, vol. 46(C), pages 136-147.
    16. Raufhon Salahodjaev, 2016. "Effect of TV shows on outbound tourism: empirical evidence from Ukraine," Economics Bulletin, AccessEcon, vol. 36(2), pages 752-759.
    17. Fu, Hui & Ye, Ben Haobin & Xiang, Junzhi, 2016. "Reality TV, audience travel intentions, and destination image," Tourism Management, Elsevier, vol. 55(C), pages 37-48.
    18. Pam Lee & Chulmo Koo & Namho Chung, 2019. "The Threats of North Korea’s Missile and Visitors’ International Conference Choice Behavior," Sustainability, MDPI, vol. 11(18), pages 1-22, September.
    19. Joo Hwan Seo & Bumsoo Kim, 2020. "The “Hallyu†phenomenon: Utilizing tourism destination as product placement in K-POP culture," Tourism Economics, , vol. 26(4), pages 719-728, June.
    20. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.
    21. Balli, Faruk & Balli, Hatice Ozer & Cebeci, Kemal, 2013. "Impacts of exported Turkish soap operas and visa-free entry on inbound tourism to Turkey," Tourism Management, Elsevier, vol. 37(C), pages 186-192.

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