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Effect of TV shows on outbound tourism: empirical evidence from Ukraine

Author

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  • Raufhon Salahodjaev

    (Global Intelligence for Development Research and Analytics, Colibri Law Firm)

Abstract

This paper using gravity model estimates the effect of ‘Heads or Tails' TV show on outbound tourism in Ukraine. Our results indicate that country specific episode aired in the first week of January increases outbound Ukrainian tourism to that country by at least 49%. The same positive effect is valid for alternative regression models that account for presence of zero observations.

Suggested Citation

  • Raufhon Salahodjaev, 2016. "Effect of TV shows on outbound tourism: empirical evidence from Ukraine," Economics Bulletin, AccessEcon, vol. 36(2), pages 752-759.
    • Handle: RePEc:ebl:ecbull:eb-14-00944
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    References listed on IDEAS

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    Cited by:

    1. Ralf Dewenter & Ulrich Heimeshoff, 2017. "Predicting Advertising Volumes Using Structural Time Series Models: A Case Study," Economics Bulletin, AccessEcon, vol. 37(3), pages 1644-1652.
    2. Robin Visser, 2018. "Diplomatic representation, service exports and goods exports," Economics Bulletin, AccessEcon, vol. 38(2), pages 863-869.

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    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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