Predicting Advertising Volumes Using Structural Time Series Models: A Case Study
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Cited by:
- Yongyi Zhou & Yulin Zhang & Mark Goh, 2021. "Choice of pricing and advertising schemes for a two‐sided platform," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1865-1885, October.
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More about this item
Keywords
advertising volumes; cyclical behavior; AR-processes; structural time series models.;All these keywords.
JEL classification:
- C5 - Mathematical and Quantitative Methods - - Econometric Modeling
- L8 - Industrial Organization - - Industry Studies: Services
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