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The Amazing Race to India: Prominence in reality television affects destination image and travel intentions

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  • Tessitore, Tina
  • Pandelaere, Mario
  • Van Kerckhove, Anneleen

Abstract

Considering the increasing popularity of reality television shows, this research investigated the impact of a destination placement in reality television on tourism. Two experiments reveal that a reality show can change the image of the destination in which the show is set. This positively affects cognitive, affective and behavioral outcomes. Specifically, it changes perceptions in accordance with the depiction of the destination in the reality show, increases knowledge about the destination, favorably affects viewers' attitude toward the destination, and even more importantly, increases the intention to travel to the destination. Our findings are of interest to destination marketing organizations; they inform them on how to promote touristic destinations.

Suggested Citation

  • Tessitore, Tina & Pandelaere, Mario & Van Kerckhove, Anneleen, 2014. "The Amazing Race to India: Prominence in reality television affects destination image and travel intentions," Tourism Management, Elsevier, vol. 42(C), pages 3-12.
    • Handle: RePEc:eee:touman:v:42:y:2014:i:c:p:3-12
    DOI: 10.1016/j.tourman.2013.10.001
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    References listed on IDEAS

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    1. Su, Hung Jen & Huang, Yu-An & Brodowsky, Glen & Kim, Hyun Jeong, 2011. "The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers," Tourism Management, Elsevier, vol. 32(4), pages 805-814.
    2. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    3. Randall L. Rose & Stacy L. Wood, 2005. "Paradox and the Consumption of Authenticity through Reality Television," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 284-296, September.
    4. Russell, Cristel Antonia, 2002. "Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 306-318, December.
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    Citations

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    Cited by:

    1. Qi Chu & Guang Bao & Jiayu Sun, 2022. "Progress and Prospects of Destination Image Research in the Last Decade," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
    2. Bo-Kyeong Kim & Kyoung-Ok Kim, 2020. "Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs," Sustainability, MDPI, vol. 12(11), pages 1-13, June.
    3. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    4. Anita Maulina & Iwan Sukoco & Bambang Hermanto & Nenden Kostini, 2023. "Tourists’ Revisit Intention and Electronic Word-of-Mouth at Adaptive Reuse Building in Batavia Jakarta Heritage," Sustainability, MDPI, vol. 15(19), pages 1-23, September.
    5. Sara Nunes & Samiha Chemli & Alejandro del Moral Agúndez & Kang Jin Seo & Julia Fragoso da Fonseca, 2022. "Descriptive Analysis of the Recent Advances of Film-Induced Tourism: Identification of Strengths, Gaps and Opportunities," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 233-247.
    6. Yi Li & Xiuxiu Xu & Bo Song & Hong He, 2020. "Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    7. Fu, Hui & Ye, Ben Haobin & Xiang, Junzhi, 2016. "Reality TV, audience travel intentions, and destination image," Tourism Management, Elsevier, vol. 55(C), pages 37-48.
    8. Dian Wang & Bowen Zhang & Yingying Wu & Xinwen Zhang, 2023. "Generational homogeneity and heterogeneity in city image perception: an explorative study of Guangzhou," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 128-142, March.
    9. Ariffin, Adlin B., 2023. "A Structural Relationship between Local’s Appreciation, Knowledge and Actual Visitation to Adaptive Reuse Heritage Buildings," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(4), pages 273-287.

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