IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i17p6739-d401431.html

Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example

Author

Listed:
  • Yi Li

    (School of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China)

  • Xiuxiu Xu

    (School of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China)

  • Bo Song

    (Shanghai Institute of Tourism, Shanghai Normal University, Shanghai 200234, China)

  • Hong He

    (School of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China)

Abstract

Taking Chengdu as an example, based on the destination image theory and employing the content analysis methodology, this paper conducts data mining on the online comment texts of TikTok short food videos, and analyzes the impact of short food videos on the destination image (cognitive image, affective image and conative image). The results show that: (1) in terms of cognitive image, short food videos have increased potential tourists’ attention to the destination image, especially their attention to the flavor characteristics of food in the destination and the local social environment; (2) in terms of affective image, the comments of short food videos are mainly neutral and positive, and the contents about the flavor characteristics of food and the local social environment are more likely to affect the affective image of the destination; and (3) in terms of conative image, the appearance description of food in short food videos brings about an obvious effect of intention, and it also creates the demand to travel together and obtain information. This paper is inspiring for city managers and tourism marketers to use TikTok short videos to establish and disseminate food-based city brands and destination images.

Suggested Citation

  • Yi Li & Xiuxiu Xu & Bo Song & Hong He, 2020. "Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:17:p:6739-:d:401431
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/17/6739/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/17/6739/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Fu, Hui & Ye, Ben Haobin & Xiang, Junzhi, 2016. "Reality TV, audience travel intentions, and destination image," Tourism Management, Elsevier, vol. 55(C), pages 37-48.
    2. Lee, SoJung & Bai, Billy, 2016. "Influence of popular culture on special interest tourists' destination image," Tourism Management, Elsevier, vol. 52(C), pages 161-169.
    3. Huiqin Zhang & Ting Deng & Meng Wang & Xudong Chen, 2019. "Content Analysis of Talent Policy on Promoting Sustainable Development of Talent: Taking Sichuan Province as an Example," Sustainability, MDPI, vol. 11(9), pages 1-17, April.
    4. Yanhong Liu & Erwei Dong & Shiqi Li & Xiaowen Jie, 2020. "Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    5. Tessitore, Tina & Pandelaere, Mario & Van Kerckhove, Anneleen, 2014. "The Amazing Race to India: Prominence in reality television affects destination image and travel intentions," Tourism Management, Elsevier, vol. 42(C), pages 3-12.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhengna Song, 2024. "Research on Assessing Comprehensive Competitiveness of Tourist Destinations Within Cities, Based on Field Theory and Competitiveness Theory," Sustainability, MDPI, vol. 17(1), pages 1-30, December.
    2. Gema Pérez-Tapia & Fernando Almeida-García & Pere Mercadé-Melé, 2021. "The “ Four Core Elements ” as a Measuring Instrument: From Simplicity to Complexity in Tourist Destination," Economies, MDPI, vol. 9(2), pages 1-16, April.
    3. Yan Yang & Chunfa Sha & Wencheng Su & Edwin Kofi Nyefrer Donkor, 2022. "Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis," Sustainability, MDPI, vol. 14(5), pages 1-20, February.
    4. Ying Teng & Zhenzhong Ma & Lei Jing, 2021. "Explore the World Responsibly: The Antecedents of Ethical Tourism Behaviors in China," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    5. Jiaye Zhao & Dechun Zhang, 2024. "Visual propaganda in chinese central and local news agencies: a douyin case study," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    6. Ruth Areli García-León & Thorsten Teichert, 2024. "Food and social media: a research stream analysis," Management Review Quarterly, Springer, vol. 74(2), pages 1145-1183, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sara Nunes & Samiha Chemli & Alejandro del Moral Agúndez & Kang Jin Seo & Julia Fragoso da Fonseca, 2022. "Descriptive Analysis of the Recent Advances of Film-Induced Tourism: Identification of Strengths, Gaps and Opportunities," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 233-247.
    2. Bo-Kyeong Kim & Kyoung-Ok Kim, 2020. "Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs," Sustainability, MDPI, vol. 12(11), pages 1-13, June.
    3. Xiufang Jiang & Jianxiong Qin & Jianguo Gao & Mollie G Gossage, 2022. "The mediation of perceived risk’s impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19," PLOS ONE, Public Library of Science, vol. 17(1), pages 1-23, January.
    4. Nuria Huete-Alcocer & Miguel Ángel Valero-Tévar, 2021. "Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda," Sustainability, MDPI, vol. 13(14), pages 1-23, July.
    5. Shuya Wang & Xinjia Tian & Hui Wang & Chang Liu & Zhilin Wang & Qiuhua Song, 2023. "Forecasting and Coupled Coordination Analysis of Supply and Demand for Sustainable Talent in Chinese Agriculture," Sustainability, MDPI, vol. 15(9), pages 1-18, April.
    6. Xiaoli Shi & Ying Chen & Menghan Xia & Yongli Zhang, 2022. "Effects of the Talent War on Urban Innovation in China: A Difference-in-Differences Analysis," Land, MDPI, vol. 11(9), pages 1-22, September.
    7. Zhang, Yishuo & Li, Gang & Muskat, Birgit & Law, Rob & Yang, Yating, 2020. "Group pooling for deep tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 82(C).
    8. Fang He & Yuxuan Si & Yixi Hu, 2025. "Urban Land Revenue and Common Prosperity: An Urban Differential Rent Perspective," Land, MDPI, vol. 14(8), pages 1-22, August.
    9. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    10. Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.
    11. Shaohua Yang & Salmi Mohd Isa & T. Ramayah, 2022. "How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China," Vision, , vol. 26(1), pages 80-89, March.
    12. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "A study on China's time-honored catering brands: Achieving new inheritance of traditional brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    13. Yong Liu & Wei Lee Chin & Florin Nechita & Adina Nicoleta Candrea, 2020. "Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia," Sustainability, MDPI, vol. 12(23), pages 1-28, November.
    14. John, Surej P. & De'Villiers, Rouxelle, 2020. "Elaboration of marketing communication through visual media: An empirical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    15. Khalid Hamad Abaalzamat & Khalid Ibrahim Al-Sulaiti & Nidal Mohammed Alzboun & Hamzah Ali Khawaldah, 2021. "The Role of Katara Cultural Village in Enhancing and Marketing the Image of Qatar: Evidence From TripAdvisor," SAGE Open, , vol. 11(2), pages 21582440211, June.
    16. Feng Xu & Yuli Bai & Shuaishuai Li, 2020. "Examining the Antecedents of Brand Engagement of Tourists Based on the Theory of Value Co-Creation," Sustainability, MDPI, vol. 12(5), pages 1-21, March.
    17. Mingyun Gu & Haixiang Guo & Jun Zhuang & Yufei Du & Lijin Qian, 2022. "Social Media User Behavior and Emotions during Crisis Events," IJERPH, MDPI, vol. 19(9), pages 1-21, April.
    18. Zhenjie Yang & Canpeng Huang & Fengjie Liao & Fat Iam Lam & Lue Li & Quande Qin & Bi Fan, 2023. "Exploring the Characteristics of Solid Waste Management Policy in the Guangdong-Hong Kong-Macao Greater Bay Area," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
    19. Huseyin Arasli & Mehmet Bahri Saydam & Hasan Kilic, 2020. "Cruise Travelers’ Service Perceptions: A Critical Content Analysis," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    20. Lim, Sungkyu & Seetaram, Neelu & Hosany, Sameer & Li, Matthew, 2023. "Consumption of pop culture and tourism demand: Through the lens of herding behaviour," Annals of Tourism Research, Elsevier, vol. 99(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:17:p:6739-:d:401431. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.