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Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port

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  • Yanhong Liu

    (Business School, Sichuan University, Chengdu 610065, China
    Normal College, Shenzhen University, Shenzhen 518060, China)

  • Erwei Dong

    (School of Community Resources and Development, Arizona State University, Phoenix, AZ 85004, USA
    International Joint Tourism College, Hainan University-Arizona State University, Hainan University, Haikou 570228, China)

  • Shiqi Li

    (Normal College, Shenzhen University, Shenzhen 518060, China)

  • Xiaowen Jie

    (Business School, Sichuan University, Chengdu 610065, China)

Abstract

Based on the support of governmental policies and the rapid growth of China’s economic development, residents’ living standards, and tourism consumption demand, cruise tourism has continuously developed and its service level has gradually improved, which have become the main driving forces for the sustainable growth of China’s cruise tourism industry. This paper took Shenzhen Shekou Port (SSP) as a research site and used an online text analysis method by Rost Content Mining 6 software to analyze 2552 Ctrip travel network, and then did further study through face to face interviews from the perspective of “tourists source” and “procurement” in the value chain theory. Only by understanding the developing trend of cruise tourists can we cultivate cruise culture, expand cruise tourism market, and finally realize the benign development of cruise tourism. The research results show that the cruise business in Shenzhen should strengthen the senior citizens market and marketing to kids and parents, and improve the satisfaction of cruise passengers in terms of enriching entertainment facilities, elevating service quality, and upgrading duty-free shopping centers. This paper not only focused on the study of cruise tourists in Southern China, but also enriches the research of the cruise value chain.

Suggested Citation

  • Yanhong Liu & Erwei Dong & Shiqi Li & Xiaowen Jie, 2020. "Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:3054-:d:344001
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    References listed on IDEAS

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    Cited by:

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    2. Nadeem Ullah & Shagufta Zada & Muhammad Amir Siddique & Yike Hu & Heesup Han & Alejandro Vega-Muñoz & Guido Salazar-Sepúlveda, 2021. "Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan," Sustainability, MDPI, vol. 13(23), pages 1-16, December.
    3. Yi Li & Xiuxiu Xu & Bo Song & Hong He, 2020. "Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    4. Mingyun Gu & Haixiang Guo & Jun Zhuang & Yufei Du & Lijin Qian, 2022. "Social Media User Behavior and Emotions during Crisis Events," IJERPH, MDPI, vol. 19(9), pages 1-21, April.
    5. Xumao Li & Chengjin Wang & César Ducruet, 2020. "Globalization and Regionalization: Empirical Evidence from Itinerary Structure and Port Organization of World Cruise of Cunard," Sustainability, MDPI, vol. 12(19), pages 1-17, September.

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