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The Sustainability of Cruise Tourism Onshore: The Impact of Crowding on Visitors’ Satisfaction

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  • Silvia Sanz-Blas

    (Department of Marketing, University of Valencia, 46022 Valencia, Spain)

  • Daniela Buzova

    (Department of Marketing, University of Valencia, 46022 Valencia, Spain)

  • Walesska Schlesinger

    (Department of Marketing, University of Valencia, 46022 Valencia, Spain)

Abstract

The sustainability of cruise tourism has been questioned in relation to its negative effects on ports of call, among which crowding has recently become more pronounced. However, an understanding of how crowdedness influences cruise tourists’ experience onshore is lacking. The study analyzed online reviews on onshore experiences in the main European ports of call through Leximancer, an automated text analytics software. The results revealed that the perceived destination crowding was not always negatively evaluated by tourists, but was also discussed as a factor adding up to the authenticity of the visit under certain circumstances. Nevertheless, the evidence indicates that only human crowding might be positively assessed, while the spatial crowdedness was always reported as detracting from the enjoyment of the visit. The analysis also showed that the crowding phenomenon was represented differently in the accounts of the low, average and high satisfaction cruise tourists’ groups. The role of the guide, as well as the attractiveness of the sightseeing were identified as factors that can ameliorate the negative effect of crowding on the destination visit. The findings yield relevant implications for all actors involved in the cruise tourism activity, which should manage destination crowdedness in a more sustainably innovative way.

Suggested Citation

  • Silvia Sanz-Blas & Daniela Buzova & Walesska Schlesinger, 2019. "The Sustainability of Cruise Tourism Onshore: The Impact of Crowding on Visitors’ Satisfaction," Sustainability, MDPI, vol. 11(6), pages 1-15, March.
  • Handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1510-:d:213367
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    References listed on IDEAS

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    Cited by:

    1. Maria Santos & Elena Radicchi & Patrizia Zagnoli, 2019. "Port’s Role as a Determinant of Cruise Destination Socio-Economic Sustainability," Sustainability, MDPI, vol. 11(17), pages 1-20, August.
    2. Yanhong Liu & Erwei Dong & Shiqi Li & Xiaowen Jie, 2020. "Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    3. Adam R. Szromek & Zygmunt Kruczek & Bartłomiej Walas, 2019. "The Attitude of Tourist Destination Residents towards the Effects of Overtourism—Kraków Case Study," Sustainability, MDPI, vol. 12(1), pages 1-17, December.
    4. Stefania Mangano & Gian Marco Ugolini, 2020. "New Opportunities for Cruise Tourism: The Case of Italian Historic Towns," Sustainability, MDPI, vol. 12(11), pages 1-15, June.
    5. Jie Yin & Yahua Bi, 2020. "Benign or disordered development? Assessment and simulation of security of highly aggregated tourist crowds in China," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-21, October.
    6. Yuanyuan Zhu & Juehao Cheng, 2020. "Selecting a coastal cruise port of call location in mainland China using the AHP method," Journal of Shipping and Trade, Springer, vol. 5(1), pages 1-18, December.
    7. Eunice O. Olaniyi & Gunnar Prause & Vera Gerasimova & Tommi Inkinen, 2022. "Clean Cruise Shipping: Experience from the BSR," Sustainability, MDPI, vol. 14(9), pages 1-17, April.
    8. Yeohyun Yoon & Kyoung Cheon Cha, 2020. "A Qualitative Review of Cruise Service Quality: Case Studies from Asia," Sustainability, MDPI, vol. 12(19), pages 1-24, September.
    9. Xiaodong Sun & Tsz Leung Yip & Yui-yip Lau, 2019. "Location Characteristics of Cruise Terminals in China: A Lesson from Hong Kong and Shanghai," Sustainability, MDPI, vol. 11(18), pages 1-14, September.

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