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Understanding the Complexity of Rural Tourism Business: Scholarly Perspective

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  • Setiawan Priatmoko

    (Doctoral School of Economic and Regional Sciences, The Hungarian University of Agriculture and Life Sciences (MATE), 2100 Budapest, Hungary
    STIE Pariwisata API Yogyakarta, Yogyakarta 55281, Indonesia)

  • Moaaz Kabil

    (Doctoral School of Economic and Regional Sciences, The Hungarian University of Agriculture and Life Sciences (MATE), 2100 Budapest, Hungary
    Faculty of Urban and Regional Planning, Cairo University, Giza 12613, Egypt)

  • Ali Akaak

    (College of Economic and Business Administration, University of Technology and Applied Sciences, Salalah 211, Oman)

  • Zoltán Lakner

    (Doctoral School of Economic and Regional Sciences, The Hungarian University of Agriculture and Life Sciences (MATE), 2100 Budapest, Hungary)

  • Csaba Gyuricza

    (Institute of Plant Production Sciences, Hungarian University of Agriculture and Life Sciences (MATE), Páter Károly Utca 1, 2100 Budapest, Hungary)

  • Lóránt Dénes Dávid

    (Doctoral School of Economic and Regional Sciences, The Hungarian University of Agriculture and Life Sciences (MATE), 2100 Budapest, Hungary
    Faculty of Economics and Business, John von Neumann University, 6000 Kecskemét, Hungary)

Abstract

The aim of this paper is to identify and analyze the four core driving forces that shaped the complex picture of rural tourist businesses. These driving forces are marketability, participatory, crisis mitigation and sustainability. This study focused on the scholarly perspective to study and analyze the rural tourism businesses’ literature and its link with these four driving forces. By using the bibliometric analysis technique and VosViewer as a visualization tool, the results revealed that less than 50% of rural tourism literature was concerned with local businesses. Regarding the four driving forces, sustainability was the most linked force with the rural tourism businesses’ scientific production. Contrarily, a relatively small body of the rural tourism businesses’ literature discussed marketability, participatory and crisis mitigation, despite their significant role in the development of these local rural businesses. In addition, the results of this study showed the interest of rural tourism articles in the crisis mitigation pillar, especially recently after the COVID-19 pandemic.

Suggested Citation

  • Setiawan Priatmoko & Moaaz Kabil & Ali Akaak & Zoltán Lakner & Csaba Gyuricza & Lóránt Dénes Dávid, 2023. "Understanding the Complexity of Rural Tourism Business: Scholarly Perspective," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1193-:d:1029445
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    2. Hellen Ogutu & Youssef El Archi & Lóránt Dénes Dávid, 2023. "Current trends in sustainable organization management: A bibliometric analysis," Oeconomia Copernicana, Institute of Economic Research, vol. 14(1), pages 11-45, March.
    3. La Ode Nazaruddin & Balázs Gyenge & Maria Fekete-Farkas & Zoltán Lakner, 2023. "The Future Direction of Halal Food Additive and Ingredient Research in Economics and Business: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(7), pages 1-40, March.
    4. Quan Zhou & Kai Zhu & Ling Kang & Lóránt Dénes Dávid, 2023. "Tea Culture Tourism Perception: A Study on the Harmony of Importance and Performance," Sustainability, MDPI, vol. 15(3), pages 1-13, February.
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