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Guest-to-guest interaction on board cruise ships: Exploring social dynamics and the role of situational factors

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  • Papathanassis, Alexis

Abstract

Cruise ships are increasing in size, itineraries are becoming more standardised, and new customer segments are emerging. These factors induce a new social reality and represent a potential differentiator for the production and offering of cruise experiences. In this light, the study of guest-to-guest interactions will expectedly gain importance over time for cruise planning and operations. This explorative-interpretative study is divided into two phases. First, a survey of 173 randomly-selected respondents aimed at comparing the significance of social interaction on board, with that of other cruise product features. Social interaction emerged as a secondary issue and no significant differences were identified between customer categories. However, a deeper exploration of the collected data questioned this finding. Subsequently, the analysis of 76 semi-structured interviews resulted to a tentative model of factors affecting satisfaction with the interaction between guests on board. Finally, suggestions for further research and practical implications are discussed.

Suggested Citation

  • Papathanassis, Alexis, 2012. "Guest-to-guest interaction on board cruise ships: Exploring social dynamics and the role of situational factors," Tourism Management, Elsevier, vol. 33(5), pages 1148-1158.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:5:p:1148-1158
    DOI: 10.1016/j.tourman.2011.11.016
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    File URL: http://www.sciencedirect.com/science/article/pii/S0261517711002433
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    References listed on IDEAS

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    1. Alexis Papathanassis & Michael Breitner, 2009. "Online booking in the cruise sector: Determinants of online trust & implications," Springer Books, in: Alexis Papathanassis (ed.), Cruise Sector Growth, chapter 11, pages 133-154, Springer.
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    Cited by:

    1. Chen, Chun-An, 2016. "How can Taiwan create a niche in Asia's cruise tourism industry?," Tourism Management, Elsevier, vol. 55(C), pages 173-183.
    2. Suellen Tapsall & Geoffrey N Soutar & Wendy A Elliott & Tim Mazzarol & Jennifer Holland, 2022. "COVID-19’s impact on the perceived risk of ocean cruising: A best-worst scaling study of Australian consumers," Tourism Economics, , vol. 28(1), pages 248-271, February.
    3. Yanhong Liu & Erwei Dong & Shiqi Li & Xiaowen Jie, 2020. "Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    4. Llinares Millán, Carmen & Garzon, Dolores & Navarro, Susana, 2016. "C2C interactions creating value in the Route of Santiago," Journal of Business Research, Elsevier, vol. 69(11), pages 5448-5455.
    5. Huseyin Arasli & Mehmet Bahri Saydam & Hasan Kilic, 2020. "Cruise Travelers’ Service Perceptions: A Critical Content Analysis," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    6. Nguyen Bac Nguyen & João Carlos Rosmaninho Menezes, 2021. "The thirty-year evolution of customer-to-customer interaction research: a systematic literature review and research implications," Service Business, Springer;Pan-Pacific Business Association, vol. 15(3), pages 391-444, September.
    7. Sergi Ros Chaos & Athanasios A. Pallis & Sergi Saurí Marchán & David Pino Roca & Agustín Sánchez-Arcilla Conejo, 2021. "Economies of scale in cruise shipping," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 23(4), pages 674-696, December.
    8. José I Castillo-Manzano & Mercedes Castro-Nuño & Lourdes López-Valpuesta, 2018. "“When Las Vegas takes to the sea," Tourism Economics, , vol. 24(1), pages 135-140, February.
    9. Ye Ye & Rosmini Omar & Binyao Ning & Hiram Ting, 2020. "Exploring the Interactions of Factory Workers in China: A Model Development Using the Grounded Theory Approach," Sustainability, MDPI, vol. 12(17), pages 1-21, August.
    10. Huan Sun & Shaofeng Wu & Yanning Li & Guangquan Dai, 2019. "Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach," Sustainability, MDPI, vol. 11(15), pages 1-15, July.
    11. Scott Lee & Sherie Brezina, 2016. "Cruise line efficiency," Tourism Economics, , vol. 22(5), pages 1075-1086, October.

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