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Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan

Author

Listed:
  • Nadeem Ullah

    (Department of Landscape Architecture, School of Architecture, Tianjin University, Tianjin 300272, China)

  • Shagufta Zada

    (Ideological and Political Education Department, School of Marxism, Northeast Forestry University, Harbin 150040, China
    Department Business Administration, Ilma University, Karachi 75190, Pakistan)

  • Muhammad Amir Siddique

    (Department of Landscape Architecture, School of Architecture, Tianjin University, Tianjin 300272, China)

  • Yike Hu

    (Department of Landscape Architecture, School of Architecture, Tianjin University, Tianjin 300272, China)

  • Heesup Han

    (School of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

  • Alejandro Vega-Muñoz

    (Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile)

  • Guido Salazar-Sepúlveda

    (Departamento de Ingeniería Industrial, Facultad de Ingeniería, Universidad Católica de la Santísima Concepción, Concepción 4090541, Chile)

Abstract

In the recent years, the health and wellness tourism industry has become one of the new emerging industries in Pakistan. In terms of the sharing economy, the driving mechanism of the health and wellness tourism industry has undergone significant changes. Based on a combination of theoretical and practical research, the paper explores the dynamic system and mechanism of innovation development of health and wellness in the tourism industry in Pakistan. Firstly, it theoretically constructs the driving factors in four aspects, which include market demand, industrial supply, infrastructure, and external environment. Secondly, taking Khyber Pakhtunkhwa province (KPK) as an example, it uses the entropy method and Grey relational analysis to test the driving factors system. The empirical results show that four aspects jointly influence the innovation of the health and wellness tourism industry in Pakistan. Finally, this study discusses several practical implications for the development of the health and wellness tourism industry of KPK for academics, policymakers, business owners, and scholars, with recommendations for future research.

Suggested Citation

  • Nadeem Ullah & Shagufta Zada & Muhammad Amir Siddique & Yike Hu & Heesup Han & Alejandro Vega-Muñoz & Guido Salazar-Sepúlveda, 2021. "Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan," Sustainability, MDPI, vol. 13(23), pages 1-16, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:23:p:13344-:d:693412
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    References listed on IDEAS

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    Cited by:

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    2. Anđelina Marić Stanković & Ivana Radonjić & Marko Petković & Darko Divnić, 2022. "Climatic Elements as Development Factors of Health Tourism in South Serbia," Sustainability, MDPI, vol. 14(23), pages 1-18, November.
    3. Nadeem Ullah & Jawad Khan & Imran Saeed & Shagufta Zada & Shanchao Xin & Zhihao Kang & YiKe Hu, 2022. "Gastronomic Tourism and Tourist Motivation: Exploring Northern Areas of Pakistan," IJERPH, MDPI, vol. 19(13), pages 1-17, June.
    4. Puwei Zhang & Li Wu & Rui Li, 2023. "Development Drivers of Rural Summer Health Tourism for the Urban Elderly: A Demand- and Supply-Based Framework," Sustainability, MDPI, vol. 15(13), pages 1-27, July.
    5. Izabela Jonek-Kowalska & Radosław Wolniak, 2022. "Sharing Economies’ Initiatives in Municipal Authorities’ Perspective: Research Evidence from Poland in the Context of Smart Cities’ Development," Sustainability, MDPI, vol. 14(4), pages 1-22, February.

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