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Shopping destinations and trust – Tourist attitudes: Scale development and validation

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  • Choi, Miju
  • Law, Rob
  • Heo, Cindy Yoonjoung

Abstract

Shopping is one of the oldest tourist activities and commonly accounts for the majority of travel budgets. However, tourists have expressed concerns regarding the risks they face in shopping destinations. Scholars have suggested that trust is a mechanism for reducing the complexity of human behavior in a situation that involves uncertainty. Therefore, the present study aims to investigate the trust of tourists toward shopping destinations. Specifically, the study attempts to develop and validate the measurement properties of a scale, which measures shopping destination trust. The target sample comprised shopping tourists. Via convenience sampling, 708 usable samples were collected in Hong Kong. Subsequently, purification of the measurement scale, assessment of the latent structure, and scale validation were conducted. Results reveal that shopping destination trust consists of nine dimensions. The present research is expected to shed light on potential research topics in the field of shopping tourism.

Suggested Citation

  • Choi, Miju & Law, Rob & Heo, Cindy Yoonjoung, 2016. "Shopping destinations and trust – Tourist attitudes: Scale development and validation," Tourism Management, Elsevier, vol. 54(C), pages 490-501.
    • Handle: RePEc:eee:touman:v:54:y:2016:i:c:p:490-501
    DOI: 10.1016/j.tourman.2016.01.005
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    3. Silva, Emmanuel Sirimal & Hassani, Hossein, 2022. "‘Modelling’ UK tourism demand using fashion retail sales," Annals of Tourism Research, Elsevier, vol. 95(C).
    4. Tina T He & Wilson XB Li, 2021. "Revisiting tourism’s additional impact on income," Tourism Economics, , vol. 27(1), pages 149-167, February.
    5. Sanjar Jumanazarov & Alisher Kamilov & Kiattipoom Kiatkawsin, 2020. "Impact of Samarkand’s Destination Attributes on International Tourists’ Revisit and Word-of-Mouth Intention," Sustainability, MDPI, vol. 12(12), pages 1-17, June.
    6. Liang, Chih-Chin & Yu, Annie Pei-I & Le, Thi Hong, 2021. "Customers focus and impulse buying at night markets," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    7. Wenkun Zhang & Yanan Wang & Tao Zhang, 2021. "Can “Live Streaming†Really Drive Visitors to the Destination? From the Aspect of “Social Presenceâ€," SAGE Open, , vol. 11(1), pages 21582440211, March.
    8. Ji, Chunli & Prentice, Catherine, 2021. "Linking transaction-specific satisfaction and customer loyalty – The case of casino resorts," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    9. Brida, Juan Gabriel & Tokarchuk, Oksana, 2017. "Tourists' spending and adherence to shopping plans: The case of the christmas market in Merano, Italy," Tourism Management, Elsevier, vol. 61(C), pages 55-62.
    10. Pantano, Eleonora & Dennis, Charles, 2019. "Store buildings as tourist attractions: Mining retail meaning of store building pictures through a machine learning approach," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 304-310.
    11. Nadeem Ullah & Shagufta Zada & Muhammad Amir Siddique & Yike Hu & Heesup Han & Alejandro Vega-Muñoz & Guido Salazar-Sepúlveda, 2021. "Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan," Sustainability, MDPI, vol. 13(23), pages 1-16, December.
    12. Sangeeta Peter & Victor Anandkumar, 2016. "Deconstructing the shopping experience of tourists to the Dubai Shopping Festival," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1199109-119, December.
    13. Yan Liu & Linchuan Yang & Kwong Wing Chau, 2020. "Impacts of Tourism Demand on Retail Property Prices in a Shopping Destination," Sustainability, MDPI, vol. 12(4), pages 1-14, February.
    14. Xuemin Liu & Jiaoju Ge & Ting Ren, 2021. "Uncertainty and Tourism Consumption Preferences: Evidence from the Representative Chinese City of Shenzhen," Sustainability, MDPI, vol. 13(8), pages 1-20, April.
    15. Jiang, Hongyan & Tan, Huimin & Liu, Yeyi & Wan, Fang & Gursoy, Dogan, 2020. "The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising," Annals of Tourism Research, Elsevier, vol. 83(C).
    16. Xinxiang Zhang, 2020. "Ongoing Trust and Tourism O2O Platform Continuance: A Two-Trustee Involved Model With Moderating Variable," SAGE Open, , vol. 10(2), pages 21582440209, May.

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