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Sharing information and building trust through value congruence

Author

Listed:
  • Joseph A. Cazier

    (Appalachian State University)

  • Benjamin B. M. Shao

    (Arizona State University)

  • Robert D. St. Louis

    (Arizona State University)

Abstract

This study explores how value congruence contributes to the formation of trust in e-businesses, and how trust and value congruence influence consumers to share personal information. It is hypothesized that the perceived values of organizations regarding moral, social, environmental and political causes can have an effect on the trusting beliefs of e-commerce consumers and their willingness to disclose private personal information. A total of 775 subjects rated their perceived value congruence with organizations, their trusting beliefs, and the types of information they would be willing to disclose. This study finds that value congruence not only plays a role in mediating the trust of consumers for the organizations, but it also has a strong effect on determining their willingness to disclose personal information. In some cases, the influence of value congruence is greater than that of trust, even though trust has been touted in the literature as one of the most important factors in e-commerce. This research expands prior work by using structural equation modeling to test the relative strength of the effect of value congruence on each dimension of trust and the overall trust level, as well as its direct effect on behavioral intentions in terms of information sharing for non-profit and for-profit organizations.

Suggested Citation

  • Joseph A. Cazier & Benjamin B. M. Shao & Robert D. St. Louis, 2007. "Sharing information and building trust through value congruence," Information Systems Frontiers, Springer, vol. 9(5), pages 515-529, November.
    • Handle: RePEc:spr:infosf:v:9:y:2007:i:5:d:10.1007_s10796-007-9051-6
    DOI: 10.1007/s10796-007-9051-6
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    References listed on IDEAS

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    Cited by:

    1. Kristijan Mirkovski & Chunxiao Yin & Libo Liu & Jinbi Yang, 2019. "Exploring the Contingent Effect of Community Equity on Users’ Intention to Share Information," Information Systems Frontiers, Springer, vol. 21(4), pages 845-860, August.
    2. Liberati, Elisa G. & Tarrant, Carolyn & Willars, Janet & Draycott, Tim & Winter, Cathy & Chew, Sarah & Dixon-Woods, Mary, 2019. "How to be a very safe maternity unit: An ethnographic study," Social Science & Medicine, Elsevier, vol. 223(C), pages 64-72.
    3. Barry Posner, 2010. "Another Look at the Impact of Personal and Organizational Values Congruency," Journal of Business Ethics, Springer, vol. 97(4), pages 535-541, December.
    4. David Bosch, 2013. "The Impact of Transformational Leadership on Leader-Follower Work Value Congruence," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(8), pages 18-31, August.
    5. Rui Chen & Sushil K. Sharma, 2013. "Self-disclosure at social networking sites: An exploration through relational capitals," Information Systems Frontiers, Springer, vol. 15(2), pages 269-278, April.
    6. James Agyei & Shaorong Sun & Eugene Abrokwah & Emmanuel Kofi Penney & Richmond Ofori-Boafo, 2020. "Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana," SAGE Open, , vol. 10(1), pages 21582440198, January.
    7. Timothy C. Earle, 2010. "Trust in Risk Management: A Model‐Based Review of Empirical Research," Risk Analysis, John Wiley & Sons, vol. 30(4), pages 541-574, April.
    8. Timothy C. Earle, 2010. "Distinguishing Trust from Confidence: Manageable Difficulties, Worth the Effort Reply to: Trust and Confidence: The Difficulties in Distinguishing the Two Concepts in Research," Risk Analysis, John Wiley & Sons, vol. 30(7), pages 1025-1027, July.
    9. Chulhwan Chris Bang, 2015. "Information systems frontiers: Keyword analysis and classification," Information Systems Frontiers, Springer, vol. 17(1), pages 217-237, February.
    10. David Bosch, 2013. "The Impact of Transformational Leadership on Leader-Follower Work Value Congruence," International Journal of Business and Social Research, LAR Center Press, vol. 3(8), pages 18-31, August.
    11. Ting Ren, 2010. "Value Congruence as a Source of Intrinsic Motivation," Kyklos, Wiley Blackwell, vol. 63(1), pages 94-109, February.

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