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Buyers' trust and mistrust in e-commerce platforms: a synthesizing literature review

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  • Marzieh Soleimani

    (University of Tehran)

Abstract

Electronic markets have grown substantially, and they are considered an effective form of retail in recent years. Despite such growth, lack of physical transactions between different parties, as well as users' concerns about their privacy and security of transactions in electronic commerce (e-commerce) platforms have jeopardized users' trust. Thus, trust as a key issue for reducing consumers' perceived risk and the successful promotion of e-commerce has motivated many researchers to study it. This paper created a comprehensive and up-to-date framework that synthesized the previous studies in the literature conducted on trust in e-commerce environments. A systematic literature review method was selected to achieve this aim. The initial search in 17 top-ranked information systems journals and conferences resulted in 129 papers that met the inclusion criteria. Then these studies underwent an in-depth examination to determine how trust had been conceptualized in e-commerce environments. Further, the theoretical bases in relation to trust in e-commerce contexts used in the literature were investigated. The study concludes with implications for practice and a critical agenda for future research.

Suggested Citation

  • Marzieh Soleimani, 2022. "Buyers' trust and mistrust in e-commerce platforms: a synthesizing literature review," Information Systems and e-Business Management, Springer, vol. 20(1), pages 57-78, March.
    • Handle: RePEc:spr:infsem:v:20:y:2022:i:1:d:10.1007_s10257-021-00545-0
    DOI: 10.1007/s10257-021-00545-0
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    2. Çiğdem Sıcakyüz & Babek Erdebilli, 2023. "Is E-Trust a Driver of Sustainability? An Assessment of Turkish E-Commerce Sector with an Extended Intuitionistic Fuzzy ORESTE Approach," Sustainability, MDPI, vol. 15(13), pages 1-26, July.
    3. Jacek Adamek & Ma³gorzata Solarz, 2023. "Adoption factors in digital lending services offered by FinTech lenders," Oeconomia Copernicana, Institute of Economic Research, vol. 14(1), pages 169-212, March.
    4. Luke Kowalski & William Green & Simon Lilley & Nikiforos Panourgias, 2022. "Lackluster Adoption of Cryptocurrencies as a Consumer Payment Method in the United States—Hypothesis: Is This Independent Technology in Need of a Brand, and What Kind?," JRFM, MDPI, vol. 16(1), pages 1-11, December.
    5. Giang-Do Nguyen & Thu-Hien Thi Dao, 2024. "Factors influencing continuance intention to use mobile banking: an extended expectation-confirmation model with moderating role of trust," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.

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