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Understanding online customer repurchasing intention and the mediating role of trust – an empirical investigation in two developed countries

Author

Listed:
  • Israr Qureshi
  • Yulin Fang
  • Elaine Ramsey
  • Patrick McCole
  • Patrick Ibbotson
  • Deborah Compeau

Abstract

Although e-commerce adoption and customers’ initial purchasing behavior have been well studied in the literature, repeat purchase intention and its antecedents remain understudied. This study proposes a model to understand the extent to which trust mediates the effects of vendor-specific factors on customers’ intention to repurchase from an online vendor. The model was tested and validated in two different country settings. We found that trust fully mediates the relationships between perceived reputation, perceived capability of order fulfillment, and repurchasing intention, and partially mediates the relationship between perceived website quality and repurchasing intention in both countries. Moreover, multi-group analysis reveals no significant between-country differences of the model with regards to the antecedents and outcomes of trust, except the effect of reputation on trust. Academic and practical implications and future research are discussed.

Suggested Citation

  • Israr Qureshi & Yulin Fang & Elaine Ramsey & Patrick McCole & Patrick Ibbotson & Deborah Compeau, 2009. "Understanding online customer repurchasing intention and the mediating role of trust – an empirical investigation in two developed countries," European Journal of Information Systems, Taylor & Francis Journals, vol. 18(3), pages 205-222, June.
    • Handle: RePEc:taf:tjisxx:v:18:y:2009:i:3:p:205-222
    DOI: 10.1057/ejis.2009.15
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    Cited by:

    1. Daniel Teodorescu & Kamer-Ainur Aivaz & Diane Paula Corine Vancea & Elena Condrea & Cristian Dragan & Ana Cornelia Olteanu, 2023. "Consumer Trust in AI Algorithms Used in E-Commerce: A Case Study of College Students at a Romanian Public University," Sustainability, MDPI, vol. 15(15), pages 1-15, August.
    2. Obaid Mobarak Al-Shuridah & Nelson Oly Ndubisi, 2023. "The Effect of Sustainability Orientation on CRM Adoption," Sustainability, MDPI, vol. 15(13), pages 1-14, June.
    3. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    4. Marzieh Soleimani, 2022. "Buyers' trust and mistrust in e-commerce platforms: a synthesizing literature review," Information Systems and e-Business Management, Springer, vol. 20(1), pages 57-78, March.

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