The moderating role of personalized recommendations in the trust–satisfaction–loyalty relationship: an empirical study of AI-driven e-commerce
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DOI: 10.1186/s43093-025-00476-z
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Keywords
AI-driven e-commerce; Artificial intelligence; Chatbot; Customer experience; E-commerce; Loyalty; Online shopping behavior; Personalization; Personalized recommendations; Satisfaction; Trust;All these keywords.
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