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Progress and Prospects of Destination Image Research in the Last Decade

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  • Qi Chu

    (Shaanxi Key Laboratory of Disaster Monitoring and Mechanism Simulating, College of Geography and Environment, Baoji University of Arts and Sciences, Baoji 721013, China)

  • Guang Bao

    (Shaanxi Key Laboratory of Disaster Monitoring and Mechanism Simulating, College of Geography and Environment, Baoji University of Arts and Sciences, Baoji 721013, China
    State Key Laboratory of Loess and Quaternary Geology, Institute of Earth Environment, Chinese Academy of Sciences, Xi’an 710061, China)

  • Jiayu Sun

    (Shaanxi Key Laboratory of Disaster Monitoring and Mechanism Simulating, College of Geography and Environment, Baoji University of Arts and Sciences, Baoji 721013, China)

Abstract

Destination image influences tourists’ perceptions and opinions of destinations and plays a crucial role in tourist behavior and travel-purchase-related decisions. This study summarizes and reviews 151 pieces of literature on destination image published in six major international hospitality and tourism academic journals in the last decade (January 2012–February 2022). By combing through the literature, we found that research on destination image in the previous decade has focused on the following four major areas: (1) the structure of destination image; (2) the measurement and branding of destination image, (3) the influencing factors of destination image, and (4) the influence of destination image on tourists’ behavioral intentions. These results revealed and clarified the latest international research dynamics. The findings provide an all-encompassing understanding of destination image, illustrate the academic evolution of the topic, and point to crucial directions for future research.

Suggested Citation

  • Qi Chu & Guang Bao & Jiayu Sun, 2022. "Progress and Prospects of Destination Image Research in the Last Decade," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:17:p:10716-:d:900142
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    References listed on IDEAS

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    1. Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
    2. Liu, Yeyi & Hultman, Magnus & Eisingerich, Andreas B. & Wei, Xingjie, 2020. "How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment," Annals of Tourism Research, Elsevier, vol. 81(C).
    3. Kock, Florian & Josiassen, Alexander & Assaf, A. George, 2016. "Advancing destination image: The destination content model," Annals of Tourism Research, Elsevier, vol. 61(C), pages 28-44.
    4. Volker Liermann & Sangmeng Li, 2021. "Methods of Machine Learning," Springer Books, in: Volker Liermann & Claus Stegmann (ed.), The Digital Journey of Banking and Insurance, Volume III, pages 225-238, Springer.
    5. Camprubí, Raquel & Coromina, Lluís, 2016. "The role of information sources in image fragmentation," Annals of Tourism Research, Elsevier, vol. 57(C), pages 242-245.
    6. Sang, Senyao, 2021. "Reconstructing the place branding model from the perspective of Peircean semiotics," Annals of Tourism Research, Elsevier, vol. 89(C).
    7. Tessitore, Tina & Pandelaere, Mario & Van Kerckhove, Anneleen, 2014. "The Amazing Race to India: Prominence in reality television affects destination image and travel intentions," Tourism Management, Elsevier, vol. 42(C), pages 3-12.
    8. Martín-Santana, Josefa D. & Beerli-Palacio, Asunción & Nazzareno, Patrizio A., 2017. "Antecedents and consequences of destination image gap," Annals of Tourism Research, Elsevier, vol. 62(C), pages 13-25.
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    Cited by:

    1. Raquel Camprubí & Ariadna Gassiot-Melian, 2023. "Advances in Tourism Image and Branding," Sustainability, MDPI, vol. 15(4), pages 1-3, February.
    2. Salamatu Bellah Conteh & Moiz Malik & Mohsin Shahzad & Sana Shahid, 2023. "Untangling the Potential of Sustainable Online Information Sources in Shaping Visitors’ Intentions," Sustainability, MDPI, vol. 15(19), pages 1-16, September.

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